Wondering what people are saying about you or your brand?  One of the most powerful tools to keep up what people think is to do a vanity search from time to time.  A vanity search is a search (usually on Google) for your name, company name or brand name (really should be doing all of them).  Ideally you should own the first page of results – meaning you’ve written or posted everything there. But when a results from someone else shows up, it’s an opportunity for you to take action.
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Foursquare, a location-based social network, plans to distribute a free analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments. - Foursquare Introduces New Tools for Businesses (NYTimes)

Foursquare’s revenue model is still up in the air.  I imagine that these “free” tools for business owners may eventually be part of a paid upgrade – or you’ll be able to get access to more information by paying.  Information about who is coming into your establishment regularly would be pretty valuable – and for the consumer this may serve as a replacement for those stupid reward cards.

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Upcoming Events:


Social Media Club Detroit
Connecting the Dots between Twitter & The Sale

Wednesday, Mar. 24, 2010
6pm - 8pm (EST)
The Detroit Public Library (view map)

More information & RSVP

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What questions do you have about social media, business & the web?

March 10, 2010

Thank you so much for reading our blog and continuing to interact and engage with us.  We really appreciate the conversations we’re having here, on Twitter, in person and elsewhere on the web.  We hope that you find what we do helpful.  In order to continue providing you with what you want, we need your [...]

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Top Internet Strategy, Marketing & Technology Links – Mar 10, 2010

March 10, 2010

One of my favorite sites that I read daily is Business Insider, a site which meshes together technology news with business and finance news, combining all of my favorite topics. On occasion we are fortunate to be included in Business Insider’s site, however more recently there have been a number of instances where we weren’t so [...]

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Sazcast Episode 21 – Getting Geeks on Your Side #DETChevySXSW

March 9, 2010

Getting Geeks on Your Side – Chevy’s South by Southwest Social Media Road Trip. Wondering how to get geeks on your side? How about sending 8 teams on a roadtrip to the nation’s largest interactive conference? Use Twitter tag #DETChevySXSW to follow the Detroit Team. Quick News – UbiSoft, Valve & 8-bit NYC. [...]

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Top Internet Strategy, Marketing & Technology Links – Mar 9, 2010

March 9, 2010

If you’re looking to build a unique personal brand and an online presence that sets you apart from the competition, then you have to take action and create habits that can you accomplish every day to reach your goal. - 15 Personal Branding Tasks You Can Do Everyday (Personal Branding 101)
Many strong corporate brands also have [...]

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The Best Use of Social Media? Building Relationships

March 8, 2010

People don’t buy from companies.  They buy from people.  Somewhere along the purchasing decision a person is involved: either a friend or colleague that makes a recommendation or a good salesperson or helpful customer service or even a question answered on an online forum or network.  Even online people may purchase from a company once [...]

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Top Internet Strategy, Marketing & Technology Links – Mar 8, 2010

March 8, 2010

Blogs are the most powerful marketing tool you can use to attract leads and new customers, as well as increase visibility in your marketplace. But what makes one blog successful and another mediocre? The majority of “so-so” blogs lack one or more of four important elements…  In this article I will introduce the CODA system and [...]

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A few useful things about Google Buzz

March 5, 2010

I signed up for Google Buzz when it came out and I’ve been playing with it for a few weeks now (once I got my Google profiles in order, which is really something I wish they’d fix).  At first, Buzz was a bit overwhelming in the amount information – and I still think that you’ll [...]

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Top Internet Strategy, Marketing & Technology Links – Mar 5, 2010

March 5, 2010

Millions of people around the world don’t know what a browser is, they don’t know the difference between a search bar and an address bar and they sure don’t follow the finer points of Google’s many little changes it makes to their search results. They go to the Google and they type in Facebook login. [...]

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Being Friendly Goes a Long Way

March 4, 2010

I was in the grocery store the other day and this nice older gentleman was driving around his shopping cart.  As he passed people he would say hello or stop to chat for a minute.  I doubt he knew many of them, but just about everyone responded with a smile and walked a way a [...]

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Top Internet Strategy, Marketing & Technology Links – Mar 4, 2010

March 4, 2010

For schools hit hard by the recession, Twitter is an inexpensive solution to the growing problem of increasing class sizes. It is a tried-and-true platform to let conversations flourish. Indeed, Dr. Parry declared that “it was the single thing that changed the classroom dynamics more than anything I’ve ever done teaching.”- How Twitter in the Classroom [...]

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