sazcastlogo250Usability vs. Design.  Can you have both?  Are good designs usable?  Are websites that have good usability well designed? Quick News. Web Strategy & Marketing News & Tips. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Thanks!

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fleur120

My 3-minute reaction is that I like it.  If over the course of the next 24-hours that opinion changes I will let you know!  The main change is to the top and side navigation; specifically, it is easier to find the items you use most: messages, new requests, notifications, etc. - New Facebook Look … Again (Socialnomics)

Improving a design means making changes.  I’m not sure why people are surprised that Facebook makes changes to their design.  If they didn’t, they’d stagnate and eventually go out of business. My question is whether design changes are being made to improve usability for the users or in order to make room for new lines of revenue.  Both are important to a business, but hopefully the user’s best interest are top of mind.

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Sazcast Episode 17 - Usability vs. Design

Usability vs. Design. Can you have both? Are good designs usable? Are websites that have good usability well designed? Quick News. Web Strategy & Marketing News & Tips

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5 tips for success with Local Listings

February 5, 2010

This is a guest post by Emily Thompson, Online Marketing Coordinator for Kutenda.
Local search has quickly become one of the most cost-effective opportunities for businesses to connect with local prospects. Not only are you getting found by locals searching for YOUR products or services, but statistics show nearly 82 percent of local searches online result [...]

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Top Internet Strategy, Marketing & Technology Links – Feb 5, 2010

February 5, 2010

Using information to make design decisions is something that should be practiced more in the web design community. In this case, a little data has provided a significant argument against a common blog design practice. What else could we be doing wrong or could we improve? - The more I know, the less I need: Thoughts [...]

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Review: TweetDeck vs. HootSuite

February 4, 2010

Awhile back we had a knock-out-drag-out between HootSuite and SocialOomph, with HootSuite winning handily.  Now, we’re pairing up HootSuite with TweetDeck.  Until recently I was an avid user of TweetDeck for keeping track of my Twitterverse.  I switched to HootSuite because TweetDeck seemed to be dropping a lot of messages out of my groups and [...]

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Top Internet Strategy, Marketing & Technology Links – Feb 4, 2010

February 4, 2010

When you are looking for new ideas or you need to solve a problem, do you think on paper?  This post will show you 2 very simple, easy to use tools, which can help you become massively more creative and a superstar problem solver. - 2 Simple ways to improve your thinking (Jim’s Marketing Blog)
Maybe nothing [...]

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Another Point of View on the Importance of Goals

February 3, 2010

Before you start any strategy or planning you need to know where you’re trying to go – you need to have a goal in mind.  Goals are so important (I can’t stress this enough).  If you don’t believe me, maybe you’ll listen to Chris Brogan….

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Top Internet Strategy, Marketing & Technology Links – Feb 3, 2010

February 3, 2010

By now, we’ve all seen the iPad and know just about everything about it that we possibly can. But did you know that the secretive company may actually be hard at work on a second device already? Now, before I say anything else, take this information with a grain of salt. - Rumor: Apple Has Another Tablet [...]

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7 Tips for More Shareable Titles (updated)

February 2, 2010

Titles need to catchy and descriptive, obviously, but in today’s 140 character world, they also need to be shareable.  I run into titles all the time that I have to edit in order to share on Twitter – usually because they’re too long, but sometimes because they have too much extra “stuff”.  Here’s some tips [...]

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Top Internet Strategy, Marketing & Technology Links – Feb 2, 2010

February 2, 2010

Apple represents the “auteur model of innovation,” observes John Kao, a consultant to corporations and governments on innovation. In the auteur model, he said, there is a tight connection between the personality of the project leader and what is created. - Steve Jobs and the Economics of Elitism (NYTimes)
It’s no surprise to anyone who follows Apple [...]

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Sazcast Episode 16 – Lack of Control vs. Positive Participation

February 1, 2010

Lack of Control vs. Positive Participation. How are companies using social media? Quick News.  Web Strategy & Marketing News & Tips. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com.  Thanks!

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Top Internet Strategy, Marketing & Technology Links – Feb 1, 2010

February 1, 2010

The truth is that in the era of new media, we are all brand managers, responsible for its stature, resonance, and direction. While we may not retain control, we now have the ability to shape and steer impressions, answer questions, solve problems, and engender appreciation. And in the social web, brands are now expected to [...]

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