8 Ways to Increase Social Media Interaction

by Sarah Worsham on September 2, 2010

in Business, Marketing, Social Media, Social Networks, Strategy

Interaction Design Summer School 2007 - IstanbulIf you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Unfortunately there isn’t a magic wand that can make you instantly Internet popular, but here are some tips for improving your interaction and getting on the right path.
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Have Fun to Increase Customer Engagement

I submitted a panel for the SXSW Interactive Conference, and I'd really appreciate your vote, even if you're not going to attend.


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Woot.com Inspires Repeat Purchases with Irreverent Humor

by Sarah Worsham on September 1, 2010

in Business, Marketing, News & Notes, Social Networks, Strategy

A while back I purchased a Kindle from Woot.com, the online store and community which offers a deal on just one item per day (which was recently acquired by Amazon). To inspire me to purchase from them again, they sent me a hilarious email (see below) with a link to a deal on a Kindle cover with a book light. Far from your normal followup marketing email, Woot.com’s email was well written and funny enough that I read it all the way through (plus it got forwarded and blogged). As I’ve said before, a bit of humor can be good for business (also shown by Sharpie) and can inspire, not only repeat business, but customer loyalty and evangelism.
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Impact of Gaming on Social Networks

August 31, 2010

Badges. Points. Achievements. As shown by Mafia Wars, Farmville, and Foursquare, just to name a few, gaming can be both fun and addicting. Long before our current social networks, gamers spent hours racking up achievements in virtual worlds. Games on social networks have increased time spent and interactions within networks, but what impact is gaming [...]

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Review: SocialSeek for Social Media Monitoring

August 30, 2010

One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. SocialSeek provides real-time results for news, topics, brands or keywords in a specific location or anywhere from either a desktop or mobile application. Search by keyword and location, or just one or the [...]

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Brian Solis – Do Companies have a False Belief in Numbers?

August 27, 2010

Everyone gets caught up in how many fans, followers, visitors, commenters, etc. they have for their brand.  What do these numbers actually mean? Are businesses getting caught up in a numbers game instead of understanding what their customers need and want?  Some thoughts from Brian Solis & Chris Beck.

What do you think?

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Is Social Media a Waste of Time?

August 26, 2010

Ahh, social media.  The golden ticket to increased profits and a life time of wealth. All you have to do is setup a Twitter and Facebook profile and start sending updates and magically people will start following and responding to you.
If you believe this, you’ve been lead down the wrong path. While social media may [...]

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What do you do, exactly?

August 25, 2010

Ever gone to a business website and wonder exactly what it is they do? It happens far too often. As a business owner you may be spending time, resources and money on advertising and promoting your business and website. If people come to your website (and they often do to get more information), but can’t [...]

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Social Media Must Align with Customer Service for Success

August 24, 2010

You may be doing a great job with social media for your company — creating great content, having conversations and really engaging with your customers.  But, if your customer service doesn’t align with the expectations set by your social media interactions, your success will only be short term.  Eventually customers will experience your customer service [...]

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Create Brand Enthusiasm by Telling a Story

August 23, 2010

We all want our customers to be enthusiastic about our brands — to connect with us like we’re Apple or Nike.  But those brands aren’t just a logo, or even a set of products, they represent a complex set of emotional responses  – they tell a story that’s persuasive to their customers. Designing a good [...]

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How to Get More Speaking Gigs from Chris Brogan

August 20, 2010

Wondering how to get more speaking gigs? Chris Brogan shares some ideas and tips on what’s worked for him:

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My Favorite WordPress Plugins

August 19, 2010

I’ve been using WordPress for several years now — I’m a big fan.  It makes it really easy to run a blog (or website) and it keeps getting better.  One of the advantages of WordPress is the ability to add your own plugins to improve the functionality of your site.  Here are some of my [...]

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Just the Right Amount of SEO

August 18, 2010

SEO (search engine optimization) is very important tactic for any website.  After all, most people use a search engine to find what they’re looking for online. However, there is such a thing as taking SEO too far and forgetting that it’s people, not computers who actually read your website and then make a purchase decision. [...]

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14 Ways to Spy On Your Competition

August 17, 2010

Competitive analysis is important to any business strategy.  Knowing what your competitors are doing and how they’re pricing and marketing their products will help you figure out how to market your own products.  Luckily, there are many online tools that can help you get a look (or spy) on what your competitors are doing.

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Choosing the Right KPIs for Your Business

August 16, 2010

I’m often asked what KPIs (key performance indicators) are the most important for understanding how a business is doing online.  My answer is always “It depends.”  There’s not a set of KPIs that works for every business.  Choosing the right KPIs for your business means understanding your business, your goals and what you’re trying to [...]

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