basicsamrufmHow a business uses social media depends on what they’re trying to accomplish (their business goal), along with where their intended audience is (among other things).  But, there are definitely things that every business should do with social media, because a good deal of social media success involves listening and being available where your customers are.  Here’s my list.  If you have suggestions, please leave them in the comments – I intend to add & update this list occasionally (social media is evolving, after all)

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Ask Sazbean – How do I make it easier for readers to share my blog posts?

November 5, 2009

Reader Sandi asked about how she can make it easier for readers to share posts on her blog (Thanks for the question, Sandi!)  She noticed that I have a “Share this Article” link on all my posts and asked about how to add that to her own blog. The “Share this Article” link is added [...]

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Internet Strategy, Marketing & Technology Links – Nov 5, 2009

November 5, 2009

Impact Of The New Homepage Redesign On Developers: Too Early To Tell (All Facebook)
50 Beautiful and Creative Blog Designs (Smashing Magazine)
What Are the Downsides to Droid? (GigaOM)
An 800% increase in sales from 1 small change (Jim’s Marketing Blog)
Splurb Shows Stories That Are Hot on Multiple Social News Sites (Mashable)
Loopt Adds Local Events, Listings, Coupons To [...]

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Using Ning to Boost Word-of-Mouth Marketing

November 4, 2009

Posting over at Practical eCommerce about using Ning for eCommerce sites (also applies to any biz site, but examples are specifically for eCommerce sites):
Social networks allow consumers to obtain information about a company or product straight from other consumers. These conversations are powerful drivers in marketing since consumers are more likely to listen to what [...]

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Internet Strategy, Marketing & Technology Links – Nov 4, 2009

November 4, 2009

Google Is Rolling a PageRank Update (Daily Blog Tips)
The Blogging Commitment (Resolution Interactive Media)
Using Twitter Lists to Judge Influence (The Bivings Report)
CHARTS OF THE WEEK: iPhone Is Closing In On BlackBerry, Fast (Silicon Alley Insider)
PR People Getting Pushier with Bloggers Since the Recession (ProBlogger)
Four Years After Founding, Kiva Hits $100 Million In Microloans (TechCrunch)

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Video Book Review of Crush It! by Gary Vaynerchuk #crushitbook

November 3, 2009

I just finished reading Gary Vaynerchuk’s new book, Crush It!: Why NOW Is the Time to Cash In on Your Passion
(amazon link), and I wanted to share my thoughts with you via video:

I think this is a great book to read if you own a business and are wondering how to use social media.
Have you [...]

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Internet Strategy, Marketing & Technology – Nov 3, 2009

November 3, 2009

4 Emerging Trends of the Real-Time Web (Mashable)
Droid vs iPhone: The Comparison Chart [PIC] (Mashable)
How To Measure The True Stickiness (And Success) Of A Facebook App (TechCrunch)
Who Is The Ultimate Game Changer In Media? (Silicon Alley Insider)
ReadWriteWeb’s List of Easy Video Aggregation Tools (ReadWriteWeb)
Google Launches New Comparison Ads (Silicon Alley Insider)

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Sazcast Episode 5 – Google & Bing’s Social Search & Entrepreneurship

November 2, 2009

Welcome to episode 5 of our Sazbean podcast – Sazcast. We discuss social search from Google and Bing (a special thank you to Eugene – heroweb on Twitter for the topic idea), as well as entrepreneurship.

Show notes. Here are the links we discussed in the podcast:

Google’s New Social Search Is A Big Chess Move [...]

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Internet Strategy, Marketing & Technology – Nov 2, 2009

November 2, 2009

Google’s Eric Schmidt On Magical Potential Of Mobile + Cloud (TechCrunch)
Third-Party Affiliate Programs: Roll Your Own Instead (SEOmoz)
Socialnomics: How Social Media Transforms the Way We Live and Do Business (Ad Operations Online)
With Open Graph, Facebook Sets Out To Make The Entire Web Its Tributary System (TechCrunch)
Clickable Launches Search Marketing Pro Certification (Ad Operations Online)
The internet [...]

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A Lifelong Journey of Learning

October 30, 2009

Posting over on Insights Group today about learning and what you can learn from others:
Technology changes very quickly.  How we use technology also changes and evolves.  Helping people and businesses figure out how to use technology (social media, websites, the Internet, etc.) requires keeping up with all these changes.  I’m constantly reading, listening and learning. [...]

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Internet Strategy, Marketing & Technology Links – Oct 30, 2009

October 30, 2009

Mpower Media Empowers Small Businesses – New Rate Finder Puts Control of Their Advertising Rates Back Into Their Hands (Ad Operations Online)
Looking for Microsoft’s Ad Exchange? Wait Until (Early) Next Year. [MediaMemo] (All Things Digital)
Facebook’s ‘Reconnect’ Strategy Is Brilliant (Mashable)
Postrank Expands Engagement Measurement (Social Media Explorer)
Retailers Bet on Social Media, Free Shipping to Entice Shoppers [...]

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