From The Blog


A Common Twitter Mistake

According to Twitter, their website has 284,000,000 active users in a month. Accurate or not, even a fraction of that is quite the number. For a community of that size, a natural rhythm occurs where a language slowly develops, one made of codes and acronyms and inside jokes. For a person new to Twitter, first […]


Running Contests on Social Media

You can’t win if you don’t play. It’s an old adage many a lottery player has used to defend their predilection for gaming. Despite the odds being stack against an entrant, people love games, contests, sweepstakes, and, of course, prizes. What’s a contest without a prize? Crafting a contest for your social media campaign is […]


The Importance of Hashtags on Instagram

Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. The hashtag, a number sign followed by a #word, #phrase, or #abbreviation, connects similar posts from different users all over the world and collects them in a single place. And it has really taken off […]

People media connections abstract scheme

3 Social Media Marketing Trends for 2015

It used to be that successful businesses could get by with advertising done through traditional radio, newspaper and television mediums. Those days are gone. Now consumers want to know the company behind the brand. They want to know the people behind the company. They want to know. Actually, that’s putting the cart before the horse. […]


Is Snapchat Right For Your Business?

If social media was fishing, then sites like Facebook and Twitter are the humongous nets thrown in the ocean, catching as many fish as possible. And while you may be looking for a certain fish—that target audience—you’ll also likely pick up all sorts of others, too. Which isn’t such a bad thing. There are other […]


Why iPhone Works Better for Your Social Media Management

Visible Technology’s Social Intelligence Report found 60 percent of social media time is spent on smartphones and tablets instead of desktop computers. This growing trend simplifies social media management for entrepreneurs on the go. But, with a projected 4.55 billion people around the world using smartphones, which one works best for social media? Take a […]


How SEO Can Increase Search Engine Traffic To Your Website

There are nearly as many websites as there are stars in the sky. That’s the way it feels, at least. When you think on all the different websites from all over the world, the idea of a search engine like Google, Bing, or Yahoo! is that much more amazing. How on Earth can you type […]


Must-Have Tools to Help Monitor Your Business Remotely

Owners need the flexibility to monitor their business while they are on the go. Especially for owners and managers of international businesses, it’s not always possible to stay on-site, so they need the right resources to oversee employees and various facets related to daily business operations. How can you be hands-on when you are away? […]


Behind-the-Scenes Content a Big Win for NYFW

Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Selfie before leaving ! Oscar night ! May the best win! Love Diane A photo posted by DVF (@dvf) […]

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About Sazbean

Sarah Worsham (Sazbean) is a Digital Strategist, Marketing Technologist and Content Architect. All views expressed by her here or on social networks are hers alone.

Sarah was a geek long before being one was cool. She is comfortable with technology and innately curious about how it works and how it can be used. Sarah shares her love of technology by helping others to understand how to use it.

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