http://sazbean.com/2007/09/12/measuring-your-success-in-the-business-to-business-b2b-marketplace/ Internet Business Consulting Tue, 06 Jan 2009 07:53:11 +0000 http://wordpress.org/?v=MU hourly 1 http://sazbean.com/2007/09/12/measuring-your-success-in-the-business-to-business-b2b-marketplace/#comment-6 Sazbean » B2B Website Usability Basics - Part 1 - Research Mon, 01 Oct 2007 00:39:46 +0000 http://sazbean.com/2007/09/12/measuring-your-success-in-the-business-to-business-b2b-marketplace/#comment-6 [...] What type of information do you need to start redesigning your site to be customer-centric and usable? You need to understand why your visitors are coming to your site and what they’re looking for. This type of information is going to come mainly from your analytics software. If you don’t have any analytics software, you need to get one to improve your site. Google Analytics is offered for free or you can have someone set it up for you for minimal cost. (I go over analytics and a few packages to explore in the post Measuring Your Success in the B2B Marketplace.) [...] [...] What type of information do you need to start redesigning your site to be customer-centric and usable? You need to understand why your visitors are coming to your site and what they’re looking for. This type of information is going to come mainly from your analytics software. If you don’t have any analytics software, you need to get one to improve your site. Google Analytics is offered for free or you can have someone set it up for you for minimal cost. (I go over analytics and a few packages to explore in the post Measuring Your Success in the B2B Marketplace.) [...]

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