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B2B Community Intelligence – GroupSwim

Thursday, Mar 6, 2008 by Sarah Worsham

Bulletin boards, forums and wikis are a great place for your customers to get support and to form a community, but they are often difficult to use for finding information. Searches or tags that do not have any intelligence about what is truly important make it difficult to filter for relevant information. Your customers are often the most knowledgeable in certain aspects of your products and/or industry. It takes time and effort to create documentation to help and support your customers. Is there a way to tap into the expertise and effort of your customers to allow them to help themselves more effectively than you can?

GroupSwim’s unique product creates this intelligent community by tying together traditional board and forum functionality with semantic search, tagging, ranking and expertise so that important information is easy to find. How does this all work?

  • Tagging – Tagging is a great way to get an overview about the subjects a post covers and is usually useful for searching. Typical boards and forums may allow tagging, but require people to add their own tags to posts, many of which do not. In GroupSwim, every post and comment (and any other content) in the system is automatically tagged using a semantic engine (you can also add your own tags) and your community can be pre-loaded with tags that are important to your industries or situation (including alternatives and synonyms).
  • Ranking – In busy communities, important posts are often missed or buried within a long list. Business readers do not have time to read an entire forum to search for answers. GroupSwim automatically brings important posts and content to the top to make them easy to find .
  • Expertise – In every community there are recognized experts in certain subjects. In traditional forums, these experts are found only through personal experience reading the forum. GroupSwim identifies experts by allowing readers to vote on posts and responses. These experts are identified for subjects and their responses and posts are ranked higher in searches and browsing. Customers can easily identify experts in each subject and build trust that they have the answers they need.
  • Search – Search is key to finding information buried in a forum, but GroupSwim combines semantic search, tagging, ranking and expertise to give you intelligent answers. Searches include posts, tags, groups and member results all on one page. Search results can be ordered according to relevance, recent activity and popularity.

GroupSwim’s hosted application has member groups and privacy controls. Profiles are created automatically and contain all the activity for that person, including posts, tags, replied and ratings. Video, audio, documents, etc. can be posted and readers can create watchlists and subscribe to rss feeds to keep up-to-date on what’s going on. The addition of wiki-style pages is in the works for a future release.

Pricing is very transparent and is based on the number of users and file storage, with discounts for higher numbers of users. Starting at $150 minimum per month, this solution can be both affordable and scalable for even a small business.

If you just want a community for social networking, look elsewhere. But if you want to create an intelligent community to tap into expertise with little effort for a knowledge base, technical support site, or Intranet, add GroupSwim to your short list.

Update: I’ve created a B2B Knowledge Base & Discussion Board using GroupSwim. Please feel to check it out. I hope you consider joining if you’d like to have a discussion about the issues facing B2B Websites.

Technorati Tags: community intelligence, knowledge base, customer support, intranet, B2B, internet consulting, B2B internet consulting

CrunchBase Information
GroupSwim
Information provided by CrunchBase

Posted in B2B, Content, Reviews, Tips | 6 Comments

6 Responses

  1. on Friday, Mar 7, 2008 at 1:01 am Mike Micucci

    Sarah, thanks for the great write-up! You really did a good job capturing
    the key points on GroupSwim.

    I’m one of the GroupSwim founders and if anyone needs some additional
    information feel free to contact me.

    Sarah, thanks for such an informative blog.


  2. on Friday, Mar 7, 2008 at 4:18 pm Good Overview of GroupSwim « The Diving Board

    [...] http://sazbean.com/2008/03/06/b2b-community-intelligence-groupswim/ [...]


  3. on Tuesday, Mar 11, 2008 at 12:13 am Effective Collaboration

    Briefing Notes and Thoughts on GroupSwim: Community Collaboration

    GroupSwim is a provider of a hosted software solution for creating intelligent communities. The software provides a place for people to author content in community-centric discussion forums, and is a reaction to document-centric collaboration software….


  4. on Monday, Mar 24, 2008 at 10:13 am malcolmkass

    I would be curious about their ranking system. I suppose that others within the system vote for items that are the best answer and then going from there. Personally, I think there is a billion different new products out there at, not sure how differentated it is. For instance, cubeless does everything mentioned here, and coming from Sabre Holdings, probably has far more weight with other businesses regarding the quality of the software.


  5. on Monday, Mar 24, 2008 at 10:50 am Malcolm Kass

    From my previous post, I didn’t mean to derail groupswim, but there are numerous different products that have many of the same functionalities mentioned here. I am sure the product is a very fine product.


  6. on Thursday, Mar 27, 2008 at 2:36 pm Jason Rothbart

    Hey Malcolm,

    Good question. Our ranking is very different than most other products. We factor voting in like most other products. However, most people in businesses don’t vote, which we discovered very early on. So, we created algorithms to track user behavior that we combine with voting. For example, we track factors like what percentage of the group read a piece of content, how long they spent on the page, if they returned when it was updated, if they sent it to a colleague, or they monitored the content with their watchlist. We weight all these factors and create a score that ranks the content. Hope this helps. Thanks for the question and keep them coming.



Comments are closed.

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