We’ve been discussing how to know what your customers are saying about you on the Web. Posting opinions or comments on a company doesn’t even require a blog, as we saw in the post about MicroBlogging with Twitter. So if your customers are tweeting (the verb of to twitter) about your company, how do you know (Part 1) and how do you respond (Part 2)?
One tool I like to use, TweetScan, allows you to search Tweets by keyword, user, and time. Once you have your keyword search, you can then subscribe to that search using RSS to keep track of what people are saying about your company and products. Or you can link to it and come back to see who else is talking about you. I suggest adding the RSS feed of the search of your company name and major products to your RSS reader and checking it with the rest of your feeds every day.
You can also take a look at the Public Timeline on Twitter to see what’s going on.
Here are some links to more tools, etc. about Twitter:
- Twitter Toolbox (Mashable)
- Five New Twitter Tools You Should Know (Online Marketing Blog)
- Five Twitter Tools We Love (GigaOm)
- 8 Cool Twitter Tools (Wired)
In Part 2, we’ll discuss how to respond to all these tweets about your product or company.