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Archives for June 2008

Aaron Worsham / Jun 4, 2008

How do your ads get served online?

Banner ads, skyscrapers, tile ads, house ads, button ads, rich media ads, peel aways, interstitials, video, text, contextual, ad infinitum. We have all seen enough online ads to have become numb to their presence. Advertisements are an inescapable part of our online experience. But have you ever thought about how that ad got to you in the first place? The mechanics of how advertisements get delivered online can illuminate many mysteries about how and why the online advertisement industry works the way that they do.

In a series starting this week I will attempt to demystify some of the voodoo that goes on behind the scenes. First we will look at the language of the browser, JavaScript. We will try to defang the notoriously prickly scripting language just enough to peek inside. Then we will look at what an ad hosting service can bring to the table when we review Ad Juggler. Finally, we will discuss Googles Ad Sense and try to come up with good ways to use it to promote your business marketing campaign.

Sarah Worsham / Jun 3, 2008

Interview with Greg Hochmuth, Creator and CEO of Mento

mentoMento, now in public beta, is a link-sharing and tagging website, similar to Del.icio.us or Pownce, with expanded functionality to create conversations around the link sharing. Creator and CEO Greg Hochmuth took a few minutes to explain how Mento is different and to share his vision for business users. Look for an upcoming Sazbean review of Mento. Greg was kind enough to provide a number of invites to Mento for our readers. [Read more…] about Interview with Greg Hochmuth, Creator and CEO of Mento

Aaron Worsham / Jun 2, 2008

Google – Good Software Overcomes Bad Hardware

Webware.com has an article on the technology behind the search superpower Google. The article covered a presentation by Jeff Dean in the 2008 Google IO conference. Google is somewhat famous for having shunned conventional wisdom a bit by building their empire on throw-away hardware. Quoting the article:

In each cluster’s first year, it’s typical that 1,000 individual machine failures will occur; thousands of hard drive failures will occur; one power distribution unit will fail, bringing down 500 to 1,000 machines for about 6 hours; 20 racks will fail, each time causing 40 to 80 machines to vanish from the network; 5 racks will “go wonky,” with half their network packets missing in action; and the cluster will have to be rewired once, affecting 5 percent of the machines at any given moment over a 2-day span, Dean said. And there’s about a 50 percent chance that the cluster will overheat, taking down most of the servers in less than 5 minutes and taking 1 to 2 days to recover

For most any other company, that would have been a very unhappy story. Yet for smart companies like Google, getting service reliability without reliable hardware is part of the advantage. All of these outages are handled skillfully by Google software. Its the software that redirects queries around these outages, distributing the work across hundreds of servers all at once. The little Network Engineer in me is screaming ‘That’s what I’m talking about!’ That isn’t just fully redundant, that’s approaching biological complexity. The brain’s software can do some amazing things despite the hardware being unreliable. Does that then imply that the google search service has reached phone company levels of availability? A hint might be in their next big engineering hurdle; Datacenter to Datacenter switching of jobs, seemlessly. In otherwords, one big Namespace.

Technorati Tags: google, google io, web serving

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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