Presented by Geoffrey Ramsey, CEO of eMarketer
Data can be made to say anything you want. People don’t trust advertising or marketing.
The growth rate for total media spending is only 3.3%. The growth in traditional media – radio, tv, print is negative. All the growth is online. eMarketer is predicting 22.2% growth in online media spending, which includes online video and rich media.
Advice: Learn about communities. Test new marketing concepts without spending much money.
73% of online americans watch video online. 27% of online americans watch full length tv shows online. 47% are more engaged in the ads and 25% more engaged in the show than with traditional tv. However – the audience is much smaller and spends less time per day watching.
Advice: Spending on online video ads should increase. They allow more measurability, target-ability and share-ability.
There are a few ways to use online video:
- Post video footage of your products and services on your website.
- Post video ads on content video sites (YouTube, etc.). Relevancy is key.
- Create webisodes (ex. Will It Blend)
30% of US marketers are using blogging as a tactic. Watch for what people are saying about your company. It may appear higher in search results than what you say.
Strategies for social networking:
- Look, Listen, Lounge, Learn
- Advertise – Improved Targeting
- Advertise on smaller niche sites – be relevant
- BYO (build your own) social network – remember its not about your product or service – create something of value to your customers
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