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Archives for August 2008

Sarah Worsham / Aug 15, 2008

Social Media Reading List

Traffkid has put together 35 Must-Read Articles for Social Media Marketers, which has a good breadth of articles from the basics to more advanced topics involving strategy.  If you are interested in learning how social media (and social networks) can help build your business website, there are some good articles to check out.

Aaron Worsham / Aug 14, 2008

Traveling day

erubycon_logo

Light post today in preparation for erubycon this weekend.  As usual, I will be covered the conference with all the journalistic professionalism and attention to detail you’d expect from an amateur blogger with attention deficit disorder and a jar full of really sticky candy.

I’m looking forward to Charles Nutter’s talk on jRuby as well as anything that happens to come out of Neal Fords mouth.  Mostly though I’m just happy to get together with fellow Rubists and make a fool of myself infornt of people much smarter than I am.

Sarah Worsham / Aug 13, 2008

Twitter for Business – How to Fail

Twitter has recently appeared on the media bingo card – both for technical problems with the service and as a new way to reach your customers.  Twittering for business can be a great way to keep your customers informed, but more importantly it can be a great conversation tool.  However, too often businesses jump into the next big thing without fully understanding how to use it for business purposes.  The problem with social media technologies like twitter is that not jumping in can be detrimental as well.  If you’re interested in learning more about how not to fail with Twitter, Web Strategist has required reading: Why Brands Are Unsuccessful in Twitter.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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