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Archives for September 2008

Aaron Worsham / Sep 17, 2008

The Establishment thinks we are stupid

People are stupid. History has shown it repeats itself, and people make the same mistakes. ~Harry Debes, CEO of Lawson

tanakawhobuildingThat was a pullquote from an interview with ERP software company Lawson’s CEO Harry Debes.  He was answering the reporter’s question on whether software companies had learned anything from previous attempts at making Software as a Service models work.  Clearly, he is not a fan of Salesforce.com, a competitor and SaaS poster child.

Debes makes an enthusiastic case for the merits of traditional software sales over the distributed revenue model of SaaS, which he claims prevents companies from making big returns quickly.  He may be right.

My contention with his argument focuses on his well worn and rehearsed counter claim that customers of traditional software vendors are free to use a software package indefinitely once the upfront investment is paid off, saving them money over time.  Does anyone still believe this fable?  Are we no smarter than we were in the 90’s, or are CEOs simply that far out of touch.

When financial institutions start falling, the press tends to shed light on their spending habits.  If what Mr. Debes is putting forth were true, then surely the 138 year old Lehman Brothers investment bank would be one of the big benefactors to those savings over times.  And yet, they spent over a billion dollars last year in new software. Surely you would expect a financial institution to exemplify the ideals of conservative spending, find any way possible to save money while delivering on their customers needs.  Yet I know that most financial companies spend large percentages of their revenue keeping up technology.  For companies of lesser means, there are still forced upgrades, maintenance agreements, obsolescence, migratory requirements that all lends force to the gale that blows up the costs of keeping companies running.  Has any publically traded company reported in their SEC fillings a year after year decrease in the spending of technology?  Should we be so blind as to assume that hardware, network connectivity, desktops, communication equipment all required new, expensive versions but that the software remained untouched, free from budgetary expenditure?

We now all know the truth masking the lie.  Traditional software would all be free, if we never needed to upgrade. Software as a Service may not reap those immediate returns that you are so eagerly seeking, sir, but do not attempt to misdirect the truth that as long as innovation is a competitive advantage and progress proceeds in a forwardly direction, we will have to pay someone to keep us in the game.

It is unfortunate for the Harry Debes of the world that corporations are slowly but inevitably being inflitrated by open minded technologiest who are apt to question the status quo.  You see, Mr Debes, I believe that people are not stupid.  We do and will learn from our mistakes.  We have already learned some lessons the hard way.  Should you be sitting across from me in your next ERP sales call, I will be more than happy to fill you in on our progress so far.

(photo by tanakawho)

Sarah Worsham / Sep 16, 2008

Measuring Business Goals

Page views, visits, uniques, bounce rate, etc.  These are all good statistics to help you understand how your website is performing.  However, more importantly is measuring how your website is obtaining your business goals.  To do this you first need to come up with goals for your site.  Occam’s Razor has a good post on key performance indicators (KPIs) to help measure the success of your website in terms of your business goals.

Sarah Worsham / Sep 15, 2008

How to Create an Internet Business Strategy – Introduction

chesspshutterbugOne of the main services we provide to clients is creating an Internet Business Strategy.  While I’d like to think there is a certain level of expertise to creating a formal Internet strategic plan, I do believe that every business owner can get into the mindset of thinking strategically.  Even if you feel you’re not up to the task of creating your own Internet strategic plan, understanding what goes into creating one can help you think about ways to improve how you do business online.

At the heart of formal strategic planning is creating a strategic plan.  While there are many different details that can go into a strategic plan, there are some basics that are important to think about:

  • Executive Summary – Every formal report should have an executive summary which highlights the main findings.  The summary should include all the top-level information that a CEO needs to know to make a decision (without reading the rest of the report).  The trick is to keep the summary to only one page, so being concise is important.
  • Methodologies – As part of the planning, think about who needs to be involved in the Internet strategy, how you’re going to plan the strategy, how to strategize, who is going to write the plan, and how to monitor the plan.
  • Current Situation – Where does the company currently stand as far as web presence?  What does the company stand for online?  What do other people think of the company and products?  What are your online competitors?
  • Vision & Goals – What does the company want to accomplish online?
  • Requirements – What are the requirements in order to meet the goals?  These requirements need to incorporate all aspects of the company that are affected by the implementation.
  • Implementation – How are you going to accomplish your goals?  The plan needs to include milestones, budget, marketing, and, most importantly, how you will monitor for success.

This is the first in a series of posts discussing Internet Business Strategy.  In the next set of posts, we’ll discuss these steps of an Internet strategic plan in more detail.

(photo by pshutterbug)

Related Posts:

  • How to Create an Internet Business Strategy – Methodologies
  • Internet Business Strategy – What is the Current Situation?
  • Vision & Goals for your Internet Business Strategy
  • What are the Requirements for your Internet Business Strategy to Succeed?
  • Creating an Internet Business Strategy – Implementation

Technorati Tags: internet business strategy, internet strategy, internet strategic planning, internet strategic plan, internet strategy consulting, internet business consulting

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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