Now that we’ve had an overview of what customer-centric design is, let’s discuss how it can be used to create leads.
Providing Valuable Information
Having a reason for customers to visit your site is the first step in creating leads. The most important aspect of customer-centric design is providing your customers with exactly what they are looking for. Think about everything they might come to your website to look for and make sure the information is easy to find. It should also be easy for customers to contact you with questions or concerns.
A Place to Connect
By providing a place for your customers to connect with each other and with you, you can help your customers get the information and support they need. More importantly, you’ll be able to get information about who needs help and where they are in the buying process.
Enticement
Do your customers have a reason to give you their contact information? Is there some useful information or service you can provide for free in exchange for contact information? Enticement to create leads can be very effective for you and provide a useful service for your customers. Remember to keep information gathering to a minimum. (name and email work best).
How do you use customer-centric design to create leads?
(photo by Just chaos @ Flickr CC)
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