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Archives for 2008

Aaron Worsham / Nov 14, 2008

Why IT isn't a cost center [intro]

moneymonochromeI’m going to take a chance that my old accounting professors aren’t Sazbean readers because in this series of posts, introduced here, I will be violating some Generally Accepted Accounting Procedures.  If Dr. Burke or Mrs. Kim are reading this, please click on this link.

In most companies the mail room still does not generate direct profit for your company.  They are a needed part of making a profit, whether its delivering vendor bills to Accounting or customer’s letters to the sales departments, but they are not demonstratively profitable on their own.  Traditional cost centers like office services, HR, help centers, and Research & Development are the first looked at for cuts during a downturn in sales because their contributions aren’t realized on P&L statements.

With the cost of some IT departments landing in the double digit percentages of total expenditures, elevated by the high salaries demanded by experienced workers, it is easy to understand how the label ‘Cost Center’ is putting a giant bulls eye on backs of our hard working technology professionals.  Unless your company is a pure technology player, the chances are that your CFO has looked longingly at the options of down sizing or out sourcing part or all of your technology budget.

In this series of posts I will be setting up straw men and then knocking them down, because the idea that IT is still considered a cost center is a farce.  When tallied directly, IT will be the greatest difference maker between profit and loss in your company.

In the first of this series, we will look at how IT can reduce costs in every area of your company, boosting profits logarithmically over the department’s cost.  Then, we will discuss how IT should be the first place a company turns to help sales enter new markets, broadening the revenue potential of the company and lifting the bottom line directly.

Photo attributed to Monochrome

Sarah Worsham / Nov 13, 2008

How Not to Comment

trollkevindooleyCommenting on other sites and blogs can be a great way to extend your network.  However, there are some ways of commenting which can actually hurt your reputation and brand.  If in doubt, ask yourself whether you would want your comment on your own site.  Here are some things to avoid:

  • “great post!” with your name and website – These types of comments don’t add to the conversation and most people will see through your attempt at linkbait.
  • “I agree and you can get a great deal on ___ at ….” – No one wants a blatant advertisement on their website and you just look like a jerk.
  • “asdlkjasfoweiu” – Ok, now you’re not even trying and it really looks like spam.
  • “You are totally wrong.  How can you be such an idiot!” – Would you say this to the person if they were in front of them?  How about in front of other customers? Consider that anything you publish is permanently available via search engines.
  • “some very controversial subject to get people angry” – This is called trolling if the purpose is just to get people to react.  Having a calm discussion of differences is different.  Sharing your opinion is fine, just remember that it’ll be available for all time and does affect your reputation.

So what type of comments should you leave on other sites?  Take a few minutes to think of a response that adds to the conversation.  Being respectful and insightful will go a lot further to enhance your reputation than any of the comment types above.

(photo by kevindooley @ Flickr CC)

Technorati Tags: comments, commenting, social media, social media strategy, social networks, social networking, social media strategy, internet marketing, marketing

Sarah Worsham / Nov 12, 2008

11 Ways to use Social Media for your Business

socialseier

Now that you know a little more about what social media are, how do you use them for your business?

  1. Listen to what your customers are saying, not just about you, but what their concerns and problems are.
  2. Network with other companies and customers in your industry.  Get to know people.
  3. Connect with potential customers and partners.
  4. Share your expertise and information valuable to your niche.
  5. Answer questions and help others.
  6. Leads, for your company, but also for others in your network.
  7. Market subtly within your areas of expertise by being a part of the conversation.
  8. Reputation building, both for your company and for your personal brand.
  9. Content to add to your website, blog, resources, etc.
  10. Research what people think, what the next big thing will be, how to position yourself for the future.
  11. Traffic being directed to your blog and website.

How do you use social media for your business?  Please add to this list in the comments section.

(photo by seier+seier+seier @ Flickr CC)

Technorati Tags: social media, social media strategy, social networks, social networking, social media strategy, internet marketing, marketing

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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