Ahh, the last day of 2009, and the last day of our best of 2009 posts. We hope you have a happy and safe new years & best wishes for 2009! (originally posted October 6, 2009)
Social networks are growing. Even your Mom knows what Twitter is. The time people spend online is growing and increasingly they also interact there as well. You may have clients and customers which have never interacted with your company in person, only through a website or social network. All this means that your online reputation can have an effect on your brand and company.
Dec
31
2009
Best of 2009: Stop and Think Before Sending that Mafia Request. What’s the Effect on Your Brand?
Dec
30
2009
Best of 2009: Social Media Basics – 10 Things Every Business Should Do
If for some reason you’re on your computer at this last week of 2009, we hope you find these best of 2009 posts helpful or interesting… (originally posted November 6, 2009)
How a business uses social media depends on what they’re trying to accomplish (their business goal), along with where their intended audience is (among other things). But, there are definitely things that every business should do with social media, because a good deal of social media success involves listening and being available where your customers are. Here’s my list. If you have suggestions, please leave them in the comments – I intend to add & update this list occasionally (social media is evolving, after all)
Dec
29
2009
Best of 2009: Book Review: Marketing Management – The Big Picture by Christie L. Nordhielm
To end the year on a helpful note, we’re posting some of the best articles from the year…. (originally posted August 13, 2009)
Most marketing textbooks are hundreds of pages long and are filled with term definitions that hardly anyone remembers. When it comes to implementing a marketing strategy, it’s difficult to remember the 4P’s (or 5 or 6 or whatever you follow) so it’s hard to put together a strategy that will work for the particular product/brand/company. Businesses are hungry for information on how to market effectively and this book takes a hands-on, step-by-step, easy-to-measure results approach to creating a marketing strategy that has been proven to work even at very large companies. Marketing Management: The Big Picture
Dec
28
2009
Best of 2009: Setting Metrics to Measure Without a Goal is a Recipe for Running in Circles
We’ve come to the end of another year, so we’re highlighting some of the year’s best posts… (originally posted October 1, 2009)
How many pageviews should my blog be getting? How many followers should I have on Twitter? What retweet percentage should I be shooting for? All of these are good metrics to take a look at, but without a goal in mind, you may find yourself running in circles.
Dec
25
2009
Seasons Greetings!
As we enjoy a few days off, we hope that you’ll take some time to rest and relax. Enjoy the season. Enjoy your family and friends and whatever gives you peace.
We’ll continue our Best of 2009 series next week and be back to regular posting on January 4th.
Happy Holidays! Seasons Greetings! Peace & Happiness!
(photo by Jan Tik http://www.flickr.com/photos/jantik/ / CC BY 2.0)
Dec
24
2009
Best of 2009: Using Facebook to Promote Your Business
It’s the end of another year and we’re highlighting some of the best posts of 2009… (originally posted January 19, 2009)
Many of us have heard of Facebook and many of us use it to connect with family and friends. But, have you ever considered using Facebook to promote your business?
Dec
24
2009
Internet Strategy, Marketing & Technology Links – Dec 24, 2009
- Ning Proves That There’s Life Outside of Facebook and Twitter (PR 2.0)
- How Personalized Search Changes SEO (and Doesn’t) (SEOmoz)
- 4 product comparison best practices (The Web Usability Blog)
- Chart of the Week: The Value of Free Shipping (Practical eCommerce)
- Opera Reports Massive Growth For Mobile Web Usage, Particularly In Asia And Africa (TechCrunch)
- pennies as a lesson in engineering (brandflakesforbreakfest)
Dec
23
2009
Best of 2009: It Only Takes One Person to Ruin Your Customer Service (or Save it)
It’s the end of another year and we’re highlighting some of the best posts of 2009… (originally posted September 10, 2009)
Your company’s customer service can be ruined (or saved) by just one person. Because it’s so easy for customers to communicate their experiences with other customers (and potential customers), any bad experience can be multiplied a hundredfold. Here’s an example:
I’m a huge fan of J.Jill clothes, mostly because they actually offer pants for us Amazons (tall), but also because I like their styles and service. I’ve been a loyal customer for many years (when will everyone offer tall pants?) and have had exceptional customer service both online and in their retail locations. Until Tuesday.
Dec
23
2009
Internet Strategy, Marketing & Technology Links – Dec 23, 2009
- 10 SEO Tools I Use That Are Free (Web Analytics World)
- More On The Science of Sharing From ShareThis (Social Media Explorer)
- World Map Of Social Networks Shows Rise Of Facebook (TechCrunch)
- Computer Science Education: It’s Not Shop Class (NYTimes)
- 23 Web Design Rules to Follow (SEO Hosting)
- Twitter Will End The Year Profitable (GOOG, MSFT) (Silicon Alley Insider)
Dec
22
2009
Sazbean Consulting client website, Sharespost, featured on CNBC
You know when you are really excited about something a bit unusual and you just can’t seem to get anyone else to understand what it is you keep going on about? For the last year Sazbean Consulting has been quietly working with a tiny group on this first of its kind web project, Sharespost, that is doing really interesting things in the finance industry. But unless you were a private investor or a private equity stock holder like a Facebook employee, it was really hard to understand what the site was all about.
Then CNBC ran this spotlight on Sharespost comparing it to Ebay for Private Equity. I couldn’t have said it any better myself.
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