There is a lot of information being published on the web every minute. Some of it may be about you, your company or your products. It is important to keep track of what’s being said about your business so that you can both respond effectively and learn from what your customers are saying.
Hopefully you know what RSS is. You may not be aware that you’re using it – if you subscribe to a website or blog and then read their posts in iGoogle, Google Reader or Bloglines, etc., you are using RSS. RSS can be a very easy way to monitor what is being said about your company. By using various search services that provide RSS feeds for their results, you can monitor what is said about your company, products, etc. right from your RSS reader.
Here’s a few places to start :
- Google Blogsearch: Type in your company name. On the bottom of the left column click on the RSS link to subscribe to this feed. Now you’ll be able to monitor whenever a blog mentions your company name. Add separate searches for brand and product names. Having one for your name isn’t a bad idea either.
- Twitter Search: Enter your company name. On the upper right click on “Feed for this query”. Repeat for product names, etc.
- Technorati: Again search for your company name, etc. In the upper right of the search results there is a small Subscribe link with a RSS icon.
There are many different places to monitor what is said on the Internet. If you have other favorites, please share them in the comments below.
(photo by Docklandsboy @ Flickr CC)