Feb
27
2009

Scrum, Agile, Extreme – when programmers get ahold of a thesaurus.

agileComputer people just love to name things.   The server guy who names all his machines after Star Wars characters competes with the network guy who names all his routers and switches after Star Trek characters to see who has the more obscure references.  Usually the Desktop guy wins with his collection of Windows PCs named after Transformer characters, but that’s beside the point.  It sounds like it is all in fun, but there is a very important reason we all do it.  Technology is hard for humans to relate to.  It is cold and lacks personality.  Names help give definition to the undefined. They help give things context.

Programmers, being computer people,  really get into the naming of languages and processes.  I’d like to take this post to identify and briefly explain some of the terms you may have heard your programmers using.

Agile development

If San Francisco could be considered not just a place but a lifestyle, Agile development would have a similar vibe in the programming world.  Typically it refers to the 12 guidelines people in software teams follow when working together on software projects, though there are widely different ways to actually put those guidelines into practice.  The ideal behind an Agile development team is that it is small, it meets all the time with each other and with the clients, and it writes code in small chunks that the customer sees working every couple weeks.  Agile was a reaction to the inflexibility of older programming procedures that didn’t allow the customer any flexibility to change their mind late in the delivery cycle.  Since customers are constantly rethinking their needs, Agile was developed to allow the code to change with the requirements.  Below are the 12 principals of the Agile Manifesto.

  1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
  2. Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.
  3. Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
  4. Business people and developers must work together daily throughout the project.
  5. Build projects around motivated individuals.  Give them the environment and support they need, and trust them to get the job done.
  6. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.
  7. Working software is the primary measure of progress.
  8. Agile processes promote sustainable development.  The sponsors, developers, and users should be able to maintain a constant pace indefinitely.
  9. Continuous attention to technical excellence and good design enhances agility.
  10. Simplicity–the art of maximizing the amount of work not done–is essential.
  11. The best architectures, requirements, and designs emerge from self-organizing teams.
  12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.

Scrum

HR, Sales and Accounting may have meetings, but only programmers can take the basic idea of getting together in the same room and rename it a ‘scrum’.  Borrowed from the term used to describe a huddle in rugby, a scrum is a highly organized, short daily meeting of all people involved in an agile project.  It has the singular goal of keeping people focused on the project, which is really important since a ‘sprint’, or stretch of time allotted to write working code, is usually only two weeks.   Guidelines for scrums can sound harsh, only three questions are asked, everyone should remain standing, only people with a stake in the project should speak, but it was invented in direct contrast to pointless time-wasting mega-meetings that the Dilbert comic made an empire satirizing.

Extreme Programming & Test Driven Development

Who wouldn’t want to work on an something with the word ‘Extreme’ in it, huh?  Extreme Programming (XP) is very similar to Agile, or it might be more accurate to say that it is a good case study of Agile programming before there was such a term.  The real big take home from XP that sets it apart is its absolute devotion to the idea of testing.  Now, as a lil programmer, I thought testing code was for suckers who worked government jobs.  Then I was turned onto the wonders to full stack testing and how it changed my whole outlook on my craft.  Testing is really the only way to write Enterprise ready code.  Some guys saw that if you wrote your tests first, then wrote code that made the tests pass, your applications would have fewer bugs.  They called it Test Driven Development (TDD).   Turns out testing is becoming the rock star of the programming world thanks to web frameworks like Ruby on Rails and Symfony having it baked into the package.

This post just scratched the surface of the terms programmers (and computer people) love to throw around.  If you know of a term that you want a little help with, add it down in the comments and I’ll try to reshape it into something that hopefully makes more sense.  I’ve been known to use puppets with clients before, so anything’s possible

photo attributed to Foxtongue

Feb
27
2009

Morning Edition – Feb 27, 2009

Happy Friday, Everyone!  Hope you have a great weekend!  We’re on to March….

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Feb
26
2009

What were they expecting?

the-conversationSucceed at managing your customers expectation and you can never fail.  Fail to manage your customers expectations and you can never succeed. ~ me

This is one of my all time favorite universal lessons I have gleaned from business.  There isn’t really any part of my life that involves other people which doesn’t benefit from the practiced art of managing the expectations of those I’m interacting with.  When another human knows exactly what they can expect from you, on your terms, and when you consistently meet or beat that expectation on their terms, you have set the stage for a powerful ally in business; trust.

The reason this is so important is because people on a whole are very self-referential, which means they see their own perceptions and actions within the conversations and interactions they have with other people.   Imagine two people talking business over lunch.  The speaker could say ‘it will be a short project that we can deliver with limited resources and for a reasonable amount of money’.  The listener will build context around the statements with their own assumptions, drawn from their own experiences of what is short, limited and reasonable, that will ultimately create very different picture than the speaker meant to convey.  At that moment, an expectation was set in the mind of the client that may or may not be ironed out in the contract negotiations but will greatly influence the customers satisfaction when the project is completed.

I worked with a fantastic colleague on the team that had a very bad habit of responding to challenging technical requests with an automatic ‘Not sure yet, but that should be doable’.  What he meant to deliver was ‘It SHOULD be doable, but of course I won’t know until I work on it” and what the customer heard was “That WILL be EASY and there is no reason it won’t be done on time”.  So when said colleague moved heaven and earth to deliver on what turned out to be a very difficult task, the customer was unimpressed.  They had already expected it to be done without effort and was maybe a little disappointed that the colleague didn’t work on some of the other, less important features.  This is what I would call a ‘Technical win and an Expectation fail

Here are some tools and tricks I use when working with other people to help set the expectation

  • Pictures and mockups.  When you are working in the web industry, their really isn’t an excuse to not mockup what you are seeing in your mind for the customer.  A tool I like to use is Balsamiq, which is a Flash based web mockup framework that is quick and easy to use
  • Agile Development.  The agile process focuses on rapid delivery of code, typically every two weeks, that gives the customer something to wrap their head around.  I think Ill do a full post on agile tomorrow
  • Closing summaries.  When I talk with customers, I have developed a technique of always closing out a conversation by saying ‘So, what I understand you want is…’ and just re-summing everything you’ve been talking about.  Etiquette might frown on dragging on a conversation past what the listener wants to endure, but I almost always find mismatching expectations in the closing summaries.

What do you do to manage someone’s expectations?

photo attributed to polandeze

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Feb
26
2009

Morning Edition – Feb 26, 2009

Happy Thursday!  Week’s almost done and here are some links to see you through:

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Feb
25
2009

Want Your Statistics To Make Sense? Attach Dollars

dollartherittersImpressions, page views, hits, visits, unique visitors, clicks, CTR, conversions… what do they all mean? Unless you can translate them into how you’re doing business, they’re just numbers… and pretty useless ones at that.  While using the Internet to help your business may be relatively cheap, you still should understand what efforts are working and which are not.  Most Internet strategies require iterative improvements to get the most out of them – and that means knowing where you’re making money and where you’re not.

Every statistic should be related to the money you’re making.  If you’re selling things online, this is a bit easier, since you can track how many sales you’re making and how much per sale versus how many page views, visits, clicks, etc.  If you’re using the Internet to advertise your products or services, hopefully you have some way to collect leads online – or at least track that they came from online.  Then you should be able to figure out how many leads you get for how many actual sales (your $), which you then can relate to how many page views, clicks, etc. it took to get those.

As an example, many clients think they are doing really well with Internet advertising, but when we take a look at how much money they’re getting per conversion, click, etc., we often find that they’re spending more per conversion than they’re selling their product for.  It’s often hard to see this at first glance because people tend to look at overall spending when deciding what’s working.  If I spend $500 per month on Google ads, but I make $5000 per month, I might not think that’s a bad return.  But if you take a closer look, you may be getting most of your sales from other places, and you’re spending $500/month and not actually making anything from that traffic (if you’re spending more than you’re getting).

We all have a limited amount of time in our day.  If you can attach dollars to your Internet statistics, it will help you understand where you need to make changes, what’s working, and how to move forward.

(photo by theritters @ Flickr CC)

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Feb
25
2009

Morning Edition – Feb 25, 2009

Some links for your Wednesday:

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Feb
24
2009

Is Your Marketing Evil?

eviltonivsSeth Godin’s post yesterday, Is marketing evil? refreshed a subject that’s come up in my mind from time to time.  Seth’s post was about avoiding marketing things that are harmful to people.  He also briefly touched upon evil marketing techniques, which I think are important for all business people to consider.

Sometimes the product or service we’re selling doesn’t have any particularly harmful effects, but the way that we’re selling it isn’t as open or truthful as it should be.  Tricking customers into buying your product for a quick buck may win in the short run, but it certainly won’t help your brand or reputation. Eventually you’ll run out of rocks to hide behind.

There are also products which are fine when used responsibly by the right people – alcohol is one example that comes to mind.  However, some products in this category that may not be as obvious.  For example, many online games can become addicting to people so much so that they avoid most interaction with the real world (disclaimer – I play computer games – both online and off. I am keenly aware of addictive qualities of some games).  How do you market and sell a product that could be harmfully addicting to some people, especially when that addiction can feed your bottom line through monthly fees?  Should you let people know about the possibilities ahead of time?  Should you provide help for people who become addicted?

I think the important point is for marketers, business people, salespeople, and anyone else involved in selling a product or service to really consider the impact of both the product and the marketing.  Using the golden rule to do onto others as you want done to yourself is a good measuring stick.  Or follow Google’s lead and “do no evil”.

(photo by TonivS @ Flickr CC)

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Feb
24
2009

Morning Edition – Feb 24, 2009

Happy Paczkis Day!  Happy Mardi Gras!  Have a little fun today!

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Feb
23
2009

Ask Sazbean – What's a Pingback?

fleur120Sandra from Brighton (MI), asks:

Can you explain what a pingback is?

A pingback is when another blog links to an article on your blog and their blogging  software automatically notifies your blogging software of the link (also works with websites).  Usually blogging software will then put a link on your article with a link to the page linking to it.  Sounds a bit confusing, but it just lets you and your readers know who has linked to a particular article and posts a link to it so anyone can go see what was said.

Since part of blogging is having a conversation, pingbacks make it possible to know when someone may be saying something about what you’ve said.  Reversely, if you comment on someone else’s articles, they’ll know about it.  It’s also a way to get some extra traffic to your blog – readers often follow links to get more information on a particular subject.

Have a question you’d like an answer to?  Just email us and we’d be happy to help.

Feb
23
2009

Morning Edition – Feb 23, 2009

Monday morning links, made especially just for you:

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