Feb
09
2009

Want a Competitive Advantage? Look Towards Your Employees

employeearmymilIn these tough economic times we hear about layoffs almost every day on the news.  There’s no denying that sometimes a company has to cut employees to survive for the long run.  However, I think that companies often are quick to cut employees because they are viewed as a cost to the company instead of a valuable resource.

Who has in depth information about your company?  Who is your face to customers?  Who knows how the nuts of bolts of your company works better than anyone?  That’s right.  Your employees.

Want to know how to make your business run efficiently in a recession?  Want to know what new things to try to get customers?  Try talking to your employees.  They probably have some great ideas.  And keeping them involved in your company will make them want to work harder for its success.

(photo by army.mil @ Flickr CC)

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Feb
09
2009

Morning Edition – Feb 9, 2009

The beginning of another week.  Here’s some reading to get you started:

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Feb
06
2009

Take the Time to Connect with Your Customers

dotserixAfter dropping my daughter off at school this morning, I stopped by the local bagel shop.

“Sausage, egg and cheese on wheat.  Salt bagel, double toasted, extra cream cheese. Coffee refill, please.”

“Do you have a daughter who goes to school?”

“Yes, she’s seven.”

“And your husband has a beard?”

“Yup.”

“Tell him I said hi.  I recognized this bagel must be for him from the extra toasting, extra cream cheese.”

The bagel shop owner took an extra few seconds to connect with me on a more personal level than just saying hi.  Not only did I mention this exchange to my husband, but it also struck me as important enough to blog about.  In this tight economic times, spending a few extra seconds connecting with your customers, remembering an extra little personal detail, can go along way to providing you with good referrals and future business.  All it takes are a few extra seconds and bit of effort to connect the dots.

(photo by erix! @ Flickr CC)

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Feb
06
2009

Morning Edition – Feb 6, 2009

Happy Friday to You!  Here’s your morning links… have a great weekend!

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Feb
05
2009

Take the show on the road

shamrock1

This is a follow-up on yesterday’s post

My sister is in Ireland.  She is drunk right now (It doesn’t matter what time of day you are reading this, I stand by that statement), happy and having the time of her life.   God love her I don’t think I have ever been more proud.  You see, my sister is, or was, a very introverted person.  She always clung close to home and took whatever jobs were within driving distance of the folk’s place.  That, I told her more than once, was a teriffic recipe for Suckjob pie because she had no options and her bosses knew it.  The last company pushed her so far that, one night in a desparate cry for help, she requested applications from every college in Europe with an english website.  There was no grand plan involved, it was more like walking into the Merchant Marines recruiting office in the hopes they would take you far away no questions asked.  Thing was, she was exactly what some no-name program in Dublin (*cough*Trinity*cough*) was looking for.  They needed someone with her skills in the program and she needed some program to need her skills.  Perfect fit!

Those same set of circumstances apply to many people in the tech field looking for gainful employment.  One avenue I neglected to address in yesterday’s post was the double sided nature of location centric job searches. If you have worked in an industry like the tech sector for at least a couple years, one of your greatest assets is your network on contacts.  While those contacts are a fantastic resource for finding work, the options available are pretty limited to geography because the ‘mike knows a guy who needs a server dude’ chain will only stretch so far.  Think of it as a small, heavily spoked spiderweb centering on your immediate location.  If there is a job in your field, chances are your network knows about it and can get you hooked up. Its just that the number of hookups is directly related to the size of the community.  Here people in urban areas have an advantage over rural and major metropolitan over small cityscape.  Even still, outside of SF, NY, Seattle, Chicago, and Austin, most local networks can be pretty weak sauce even in high population demographics.  Those areas  are technology and media company hotbeds, groups that use ten times the average number of tech people for their size.  This is where being location flexible gives you a huge advantage when looking for a good job because you can tap into these and other hotbeds, live and work amongst your people, and grow ever more impressive networks.

Being open to relocation can make all the difference when searching.  Believe me, I know the reasons why you have dismissed the idea completely.  I too have a house, a family, community ties, school ties, a bad market for home resale, and friends and loved ones right here where I live.    But the chance to find a ‘Perfect Fit’ with your career can make an extremely compelling case to ignore those reasons and relocate anyway. [Note: the author of this post lives in Michigan and his snowblower committed suicide from sheer exhustion, your regional contentment may vary].   It all boils down to work/life balance.  I’ve personally found that when I love what I do and enjoy the place that I do it, I carry that contentment on home with me.  Equally, when I hate what I’m doing and who I’m doing it for, that discontentment follows me home and permeates everything I do.  Finding one that fits is much easier when you spread your options across the map.

Though there are times when making that life changing jump just isn’t worth it… I’m looking at you Web Developer in Anchorage, Alaska.

Photo attributed to genvessel

Feb
05
2009

Morning Edition – Feb 5, 2009

Sorry that some of these may not have come out as usual during the day, but here they are now! Have a good Thursday!

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Feb
04
2009

For 'Bleeding Edge' prepare to pay in blood

knife-edgeIf you are in software development, take a good hard look at the code you are writing right now.  If the string of Roman characters resemble Java or .Net or C/C++ then I have some wonderfully awful predictions about the next ten years of your life; That language is your scarlet letter and will follow/define you for the next two jobs you end up accepting.  That sounds bad but you are the blessed among the damned – You can and will find that next job.  For Bleeding Edgers, the road is not so well paved.

In my last job I was a Bleeding Edger.  You know one if you work with one, always looking at the latest release of the newest language to see if it has a better solution to your particular problem.   In my case as a Software Manager, being a Bleeding Edger meant an obsession with ROI in our software solutions.  Links to anything that could trim development time and/or expense filled my Delicious feed.  I pushed my team to move beyond Java’s heavy web frameworks and to adopt Rails as a rapid application prototyping framework.  We cranked out good, solid software solutions 4 times faster than our java days and I was happy.  When a project came along that could use Flash, we wrote it in Flex instead because knowing how this company worked, they’d want a desktop and an offline version in the future.  A year later we were cross compiling the Flex code into an AIR application and saving a tremendous amount of time, and we were happy.

But being a Bleeding Edger means there will be dark days to contrast the brilliantly sunny ones.   Our ROI figures were not enough to protect all of us throughout this economic upheaval and some would have to make the sacrifice for the rest.  I would like to say that, as the manager, I fell on my sword for them but that’s not really the case.  The decision never reached my level.  I was the highest compensated on the team and so I was killed by simple, cold math.  The blood spilled that day is still dripping.  It still hurts.

The software job market is a rigged system.  Heavyweights in the market put enough momentum behind enough Java and .Net and C/C++ projects that they can be considered perpetual motion machines.  A class hierarchy between Java and .Net, perpetuated by recruiters with a simple word match on a job board, stacks the deck against the Bleeding Edgers in the mainstream.  You are a Hatfield or you are a McCoy or you are an innocent bystander likely to get shot in the crossfire.  The mainstream is not a system able to help the Bleeding Edger.  Sure, there will be the occasional posting that isn’t in your location and is looking for some bizarrely specific, must have requirement that categorically eliminates all humans including the guy who originally wrote the book on the library they are using.  In the end, Bleeding Edgers need to work outside of the system.

For the young, there are no unemployed Bleeding Edgers only uncompensated open source code contributors.  If you have the ability to live on nearly nothing, working outside the system can be a very rewarding and ultimately fulfilling life choice.  For the responsibility burdened older generations, there are really only two options as a Bleeding Edger.  The first, and likely most chosen, is to re-assimilate into the collective; scrub your resume of all references to Ruby and Jython, and  Grail, prop up your sun certifications if you have them, and become a team player.  The rest of us Bleeding Edgers, the ones the economy hasn’t driven to ditch digging, will become the countries next batch of serial startup founders.  We will be easy to spot, just look for the scars.

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Feb
04
2009

Morning Edition – Feb 4, 2009

Almost halfway through the week.  Here’s some links to get you on your way to a great day:

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Feb
03
2009

Want to Reach Your Goals? Make Sure They're Attainable

goalcoxyIf you have goals like “Increase profits” or “Make Money” or even “Be Profitable”, you may have a hard time achieving those goals.  Why?  Because they are not clearly defined nor do they have a set time limit.  When setting goals, it’s important that they are short, to the point, and reachable within a certain time.

Setting goals which are actually attainable will make it easier to figure out the tactics you need to implement to reach the goal.  Most of all, these goals are actually useable for management and business purposes and will help align your company to work towards a single endpoint.  Reaching a goal is great for morale, which is important if you want to be able to focus on new goals in the future.

Sometimes businesses get caught up in setting goals which are a bit outside of their reach.  Sometimes “stretch goals”, these goals are sometimes attainable by putting in an amazing amount of effort and having a lot of luck.  Some people think that having goals that are not easily attainable makes people work harder, but usually there is little reward for working so hard and it is not sustainable without burnout – which eventually leads to less productivity.

So intead of setting big lofty goals that no one really understands how to reach, try for smaller, concise goals which have a specific timeline.  For example, “Increase profits by 5% by the end of the first quarter, 2009″.  You’ll set up both yourself and your business for success.

(photo by coxy @ Flickr CC)

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Feb
03
2009

Sazbean Added to BIGLIST Search Marketing Blogs

Big List - Search Marketing BlogsYesterday, Lee Odden from Online Marketing Blog was kind enough to review Sazbean.com and add us to his BIGLIST of Search Engine Blogs:

Sarah and Aaron Worsham post about a wide range of internet marketing topics including strategy, marketing, design, and technology in this well written blog that also includes a nice “Morning Edition” collection of links post.

Thanks, Lee.  I’m a regular reader of the Lee’s blog (as you probably can tell from the occasional links in the Morning Edition), so it was nice to find out he likes our blog as well.  Most of all, we’re happy that people like our content and feel that we’re providing good information.  We hope we can continue to live up to everyone’s expectations.  Welcome to our new readers who may have found us through Lee’s post.