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Archives for February 2009

Sarah Worsham / Feb 13, 2009

Morning Edition – Feb 13, 2009

Happy Friday the 13th – hope your day is lucky and you have a romantic weekend…..

  • Don’t Over-Think It! Yes, You Too Can Do SEO (Search Engine Guide)
  • Awesome Deal for An Awesome Cause (Performancing)
  • Calling Your Bluff (Seth Godin)
  • Google Buys…. A Paper Mill??? (TechCrunch)
  • Which Clicks Lead to Phone Calls? Take Your Analytics a Step Further… (Web Analytics World)
  • 6 Strategies Freelancers Can Learn From Corporate Cost-Cutting (Web Worker Daily)
  • Working on a Brand Identity of You (Insights Blog)
  • Internet Possibilities to Investigate (Daily Blog Tips)
  • Best and Worst Practices Social Media Marketing (Online Marketing Blog)
  • Design and Operate a Referral System (Duct Tape Marketing)
  • Tech Job Listings Finally Tick Upwards (Silicon Alley Insider)
  • Business Intelligence and Gut Instinct (Web Analytics World)

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Sarah Worsham / Feb 12, 2009

Do You Know What Your Customers Don't Know?

questionandreannaThis is the question that every business asks themselves (or should) – What do our customers not know?  It is vitally important to know the answer to this question because that is the very information you need to have on your website and in your brochures.  Potential Customers come to your website to get the answer to their questions.

The hard part is that the question is not the same for everyone.  But there are some easy ways to find out what customers want to know.  Most obvious and easy is just to ask them.  Much of this information is also already known by employees of your company.  Anyone who takes sales or support calls will have information about what customers have questions about.

Helping customers answer their questions will lead to higher customer satisfaction and an improved sales process, plus provide you with better content on your website and brochures.

(photo by Andreanna @ Flickr CC)

Technorati tags: business, business strategy, customer service, customer-centric, marketing, strategy

Sarah Worsham / Feb 12, 2009

Ask Sazbean – Virtual Office Hours

fleur120The Internet can be confusing.  Even if you read a bunch of information about how to use it for your business, you still have questions (everyone has questions).  We’d like to try to help answer some of your questions., so we’ve added an Ask Sazbean chat box on the right.  If we’re available to take questions, you’ll see that we’re online (if not, leave a message).  We’ll try to get back to you as soon as possible with an answer.

If this works out, we’re planning on having some of the more frequently asked questions and answers available online – and possibly in a podcast.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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