Mar
17
2009

Morning Edition – Mar 17, 2009

Happy St. Patrick’s Day! Try to wait until after work to hit the green beer…

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Mar
16
2009

Connect With Nearby Customers with Nearby Tweets

nearbytweetsEver want to connect with people nearby that may be potential customers (or actual customers)? What about running promotions or events by using Twitter? Nearby Tweets give you a list of both nearby people on Twitter and what they’re saying.  You can easily change the location and search radius if you’re interested in what’s going on in another location, which would be a great way to monitor conferences and events. Possibly the best feature is the ability to search for a keyword in a specific location. Using this feature, you could monitor what was being said about your company or product at a specific location.  If you present at events or conferences, this would be an easy way to get instant feedback.

Nearby Tweets is easy to use and very intuitive.  When you go to the site it already has a pretty good idea of where you are, but you can easily put in a specific address, radius and keywords.  Just hold your mouse over the change location/add keywords button and an interface slides out where you can make changes and update the page.  To help you understand how to use Nearby Tweets, they have pages for both personal and businesss uses.  If you come up with a use not on the page, I’m sure Brian Cray would love to hear it.

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Mar
16
2009

Morning Edition – Mar 16, 2009

Hope you had a nice weekend and didn’t do too much pre-St. Patrick’s Day partying….

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Mar
13
2009

TwitterCounter – Stats for Your Tweets

twittercounterEver wish you could get stats on your Twitter feed like you can with Google Analytics for your website and RSS feed? TwitterCounter shows you your number of followers by day for the previous week, month or 3 months, including average growth and future growth estimations.  By installing their TwitterRemote widget on your blog or website you can see which Twitter users recently visited.  The widget is fully customizable and is very similar to widgets such as MyBlogLog. A little badge which updates with your number of followers on Twitter is also available.

TwitterCounter has thought a lot about promoting its own services – just about everything has a link so you can tweet the results.  Also available is a paid featured spot as the example account on the homepage and linked to throughout the site.

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Mar
13
2009

Morning Edition – Mar 13, 2009

Yesterday wasn’t a very good day… but today is Friday the 13th — good luck or bad?

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Mar
12
2009

Morning Edition – Mar 12, 2009

It’s snowing! argh!!!!

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Mar
11
2009

To pique their interest

flockMedia Post ran an article last week touting the power of the ‘Mommy Bloggers’.  The argument was that, according to uncited research, a large percentage of mothers in the U.S. use the web to give and seek advice on products and services for their children and families and that this group should be respected for their influence.  Is anyone actually surprised that women today still hold purchasing influence in the home or that they consult each other for advice?   Does the addition of the Internet really make this something we haven’t seen before?   It seems more likely to me that creation of the ‘Mommy Blogger’ is more about collective advertising and less about collective bargaining.

It only makes sense that the media will want to classify on-line patterns into easily digestible generalizations because when they need to market themselves to advertisers they have only so much time to make their case.  A website that covers teen celebrity is indistinctly after a different demographic than one that chronicles the latest senate changes in Medicaid reimbursements.  The first might be self-labeled a ‘Tweener’ site while the other may pitch itself as a ‘AARPaphile’, and they will each use these terms to preen for the advertisers interested in capturing eyeballs in their respective markets.  The unfortunate consequence for us comes when those same media sites take those generalizations that they have invented and bleed them on into their own content, dispensing adhoc marketing shorthand as actual class systems.  The term ‘Mommy blogger’ has become a Bona Fide marketing demographic like ‘DINKs’ and ‘YUMPies’ a decade before.  While the Gen Xers and the Gen Yers get to fight it out over who’s group is more disenfranchised, the new kids on the block are taking over the hearts and minds of the advertising intelligentsia.  It may sometimes be nice to be advertised to in a targeted way, being a demographic is a far stretch from being an organized community with clear objectives and goals.  The latter is a conscious choice, the former is not.

Two weeks ago I was a senior member of the highly coveted 18-34 year old male target audience, courted by razorblade manufactures and game developers and mens fashion designers.  I was loved by all.  Then last week I past beyond those golden shores on into the 35 – 49 year old middle-aged demo, a muddled mix of male enhancement pharmaceuticals and retirement consultations.  Its like the island of misfit toys over here.   My spending habits haven’t changed much in two weeks, but my statistical significance has taken a nose-dive.  There is a danger in thinking that demographic has any real influence when a single day can separate the top of the world from the bottom of the barrel.

Photo attributed to russelljsmith

Mar
11
2009

Morning Edition – Mar 11, 2009

Brrr cold and windy Wednesday.  Stay warm!

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Mar
10
2009

Twitter Can Help Your Online Business

I’ve been writing over at Practical eCommerce again with our monthly social media feature.  This month – Twitter Can Help Your Online Business.  Hope you find it interesting and helpful!

Most people shop online for convenience rather than customer service. And while inroads have been made into providing better customer service online, the personal aspect is often still missing.

Enter Twitter, a social networking and micro-blogging tool that allows you to send 140 character updates to whoever is following your profile and to the public Twitter stream. Although 140 characters may not seem like enough for meaningful information, you’d be surprised by how much you can fit into such little space. But, it’s the ability to have conversations with customers that makes Twitter extremely valuable to any ecommerce site. – Twitter Can Help Your Online BusinessPractical eCommerce

You can find the other articles I wrote for Practical eCommerce here.

Mar
10
2009

Morning Edition – Mar 10, 2009

Bit ugly here in Michigan, but, as we like to say, at least it’s not snow!

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!