There’s no doubt about it – this recession has impacted almost every one of us. But some of the changes to how business is being done have been in the works for awhile. The recession has brought many of them to light and increased their impact. Companies who take the opportunity to change how they do business will come out of this downturn with a bright future.
Let’s take a look at Cisco – they’ve taken the opportunity to innovate and make strategic decisions during each of the past recessions which have brought them out stronger than before.
Over the past seven years, we have nurtured a [management approach based on] collaboration and teamwork using networked Web 2.0 technologies, which we feel will be the business model for 21st-century leaders. It has allowed us to enter two dozen [new] markets, that is now at 28—I just added two more yesterday….
I do believe very strongly that while this is the most challenging time in our careers, as business leaders, customers, and as countries, it also offers potentially the most opportunity. When you face challenges of this magnitude, with the tremendous disruption it creates for businesses, for jobs, for families, you get a willingness [from people] to change with speed you do not get in normal times. So out of this tremendous pain as a country and as a world, I believe we should focus on tremendous gain. – At Cisco, ‘Downturn’ Screams Long-Term Opportunity – BusinessWeek
Cisco has changed business as usual – now they collaborate with their customers to innovate and enter new markets – and all employees are encouraged to bring their ideas to the table instead of waiting for top-down decisions.
How can you change business as usual?
(photo by webg33k @ Flickr CC)
Technorati tags: economy, recession, collaboration, co-creation, business, marketing
Liked this post? Consider subscribing to our RSS feed or our weekly newsletter.
We’re an Internet company, so we’re on the nets pretty much all the time. Many of the tools we use every day and couldn’t work without are web-based. We thought we’d share them and find out what you use and like.
Many businesses run pay-per-click (PPC) campaigns in order to increase traffic and sales to to their websites. However, many are not looking at how effective those campaigns are. I’ve run across several websites which thought they were doing ok with their PPC campaigns, but upon closer examination, we found they were spending more than they were getting out of the advertising.
Usability is the science of making things easier to use. Usability is especially important to websites since visitors can easily and quickly go somewhere else. Try these tips to make your website easier to use and help your visitors find what they’re looking for.
Digital Marketing & Strategy
Connect with Sazbean