Great business ideas and practices aren’t always something new or innovative. Sometimes they’re something old that just needs to be brought back. In my weekly article over at Insights Group, I discuss this idea of making old things new again:
A long time ago, most humans lived in small villages and towns – where everyone knew everyone else and all required goods and services were provided, sold, bought and traded. In the town’s general store, people would gather for the news and shopkeepers knew everything about their customers – anticipating future purchases and provided exceptional customer service (even though the customer was pretty much stuck with what they could offer).
Today, the Internet has once again made it easy for companies to communicate with their customers – and for customers to communicate with each other. Exceptional customer service is once again important. – Make Something Old New Again – Sarah Worsham – Insights Group
I hope you’ll head over to Insights to read the whole article – it may help get the creative juices flowing…
I’m still amazed by how many businesses have only partial RSS feeds from their blogs or websites. A partial RSS feed usually just has the title and a excerpt with the hopes that it’ll entice you to click to the website to read the rest of the post. We’re all busy people. I read my RSS feeds in Google Reader because it allows me to catchup on lots of different sites without having to spend the time visiting them all. What makes your content so different from TechCrunch or the New York Times that I should bother visiting your site to read it?
I’ve been investigating various mobile applications and services, and one of the most fascinating are services that easily create mobile versions of websites. As more people have smartphones, it will be extremely important to have a website that is usable on mobile devices (and others). Luckily, RSS feeds make it very easy to port content across different platforms.
. While I don’t expect this to generate a bunch of money, I thought it was an interesting avenue to explore as far as marketing. Amazon recently opened up the Kindle store to blogs, so if you have one and you’d like to take a look at it, 
Digital Marketing & Strategy
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