• Skip to content
  • Skip to primary sidebar

Sazbean

Software Development Management

Main navigation

  • Home
  • About
You are here: Home / 2009 / Archives for May 2009

Archives for May 2009

Sarah Worsham / May 29, 2009

Make Something Old New Again

insightslogoGreat business ideas and practices aren’t always something new or innovative.  Sometimes they’re something old that just needs to be brought back.  In my weekly article over at Insights Group, I discuss this idea of making old things new again:

A long time ago, most humans lived in small villages and towns – where everyone knew everyone else and all required goods and services were provided, sold, bought and traded.  In the town’s general store, people would gather for the news and shopkeepers knew everything about their customers – anticipating future purchases and provided exceptional customer service (even though the customer was pretty much stuck with what they could offer).

Today, the Internet has once again made it easy for companies to communicate with their customers – and for customers to communicate with each other.  Exceptional customer service is once again important. – Make Something Old New Again – Sarah Worsham – Insights Group

I hope you’ll head over to Insights to read the whole article – it may help get the creative juices flowing…

Sarah Worsham / May 29, 2009

Internet Marketing, Strategy & Technology Links – May 29, 2009

fleur120

  • AT&T Upgrading 3G Network Doubling Speeds Adding More Bandwidth (Geek-News.net)
  • Widgets Everywhere! Embed Your Favorite Chunks Of Google With Web Elements (TechCrunch)
  • Watch Your Web Site Users With Clixpy (Web Worker Daily)
  • Content is Still King (Marketonomy)
  • Web Analytics in Awkward Phase; Forrester Asks Humiliating Questions About Its Changing Body (ReadWriteWeb)
  • Video Interview: Biz Talks Twitter Business Models (TechCrunch)
  • What do you do with valid comments that have commercial links? (Performancing)
  • “Normal People” Need to Create Websites, Too: Zimplit (ReadWriteWeb)
  • Advertising in the DVR Age – The Strategic Response of Advertising Executives to DVR Viewership Reviews Findings from Approximately 200 U.S. Advertisers and Advertising Agencies (Ad Operations Online)
  • Digg Content is Now Public Domain Internationally (Mashable)
  • AOL Spinoff Approved Last Night by Time Warner Board: Here Are the Inside Details (Not in the Press Release) [BoomTown] (All Things Digital)
  • Blogs & Premium Content: GigaOM Launches Subscription Service (ReadWriteWeb)
  • Challenging convention (Seth Godin)
  • Be Naked (Chris Brogan)
  • A Flood Of Android Phones Coming This Year (Mashable)

We post links to stories about how to use the web effectively throughout the day on Twitter, Google Reader Shared or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Liked this post? Consider subscribing to our RSS feed or our free email updates or following us on Twitter.

Sarah Worsham / May 28, 2009

Set Your Content Free

flyShahramSharifI’m still amazed by how many businesses have only partial RSS feeds from their blogs or websites.  A partial RSS feed usually just has the title and a excerpt with the hopes that it’ll entice you to click to the website to read the rest of the post.  We’re all busy people.  I read my RSS feeds in Google Reader because it allows me to catchup on lots of different sites without having to spend the time visiting them all.  What makes your content so different from TechCrunch or the New York Times that I should bother visiting your site to read it?

With the proliferation of various mobile devices – smartphones, the Kindle and others yet to be released, it’s important for people to get to your content as easily as possible.  One of the easiest ways to create a mobile website is to use a service such as MoFuse or Unity Mobile and provide them with your RSS feed.  If you only have a partial feed, people on the mobile devices will have to click to go to your website.  Is your website optimized for mobile visitors?  Why make people click from one place that’s made for their device to another that many not?

Unless you’re selling your content, why be so protective of it?  If you set your content free and allow people to view it however they want, they’ll be more likely to read it, and more importantly, share it.  It makes your content easier to view on many different devices and platforms.  And it doesn’t annoy people who you want as your customers.  Most businesses are selling something other than their content.  By freeing your content you get your name and brand and reputation out to a much larger audience, which is much more productive than forcing people into a funnel.  Even if you do happen to sell your content, or sell advertising on your blog, there are ways to advertise via RSS or other methods.  By freeing your content, you are giving readers a reason to trust you.  Which will make it much easier to sell them something later – an ebook, study, webinar, whatever.

Free your content.  Connect with your readers.  Allow them the freedom to share, read, comment and repurpose what you write.  You’ll build trust and reputation and your message will spread much further.

(photo by Shahram Sharif @ Flickr CC)

Technorati tags: content strategy, content, business, marketing

Liked this post? Consider subscribing to our RSS feed or our monthly newsletter.

Next Page »

Primary Sidebar

About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

Copyright © 2008 - 2026 Sazbean • All rights reserved.