May
14
2009

EchoSign – Get Contracts Signed – Electronic Signatures Made Easy

echosignlogoGetting a contract signed by a customer is a must for many companies before they can get started on a project or ship a product.  Or maybe you use outside contractors and need to put an agreement in place before they can start work.

The contract signing process can be long and drawn out and often costs time and effort to see it all the way through.  However, it’s a necessity in the business world.  And most of us put up with the hassle because it means actually getting paid (pretty important!).  Since we’re a service company, we use contracts for all our customers and contractors.  It often can take up to a week to get a contract signed and back in our hands.

Yesterday I tried out EchoSign, which automates the entire process.  I uploaded a copy of the contract for the customer and EchoSign let me choose options such as who signed first and how it was signed (electronic signature vs. efax).  Then it emailed my client a link straight to the contract for them to review and electronically sign.  Once they signed it alerted me so I could sign.  Then it emailed us both a copy of the signed contract.  While the process took overnight to complete (because that’s when my client got around to signing it), I didn’t have to do anything other than upload the document and sign it when it came back.  Easy!

EchoSign offers a free plan which includes one user, up to 5 signatures (from you) and 5 stored documents per month.  The first paid plan starts at $14.95/mo for one user, unlimited signatures and up to 500 documents stored.  All the way up to enterprise at $299/mo for 10 users and a customized amount of signatures and documents.  They also add other features for the paid plans, such as account sharing, mobile scanning, pdf encryption, to name a few. (More info on their pricing plans)

For any company that needs contracts to do business, but spends a lot of time getting the proper signatures, EchoSign is worth a look.  After the great experience I had with the last contract, I know I’ll be using it for all our clients and contractors.

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May
14
2009

Internet Marketing, Strategy & Technology Links – May 14, 2009

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May
13
2009

Social Media: Create a Strategy for Your Online Store

practicalecommerceOnce again I’ve written a story over on Practical eCommerce.  The article is about how to create a social media strategy for online stores (but the principles apply to all businesses).  Enjoy!

Most of us are familiar with Facebook, Twitter, Flickr and other social networking sites. There has been quite a bit of coverage on how to use them, but how should an online merchant create an overall social media strategy? – Social Media: Create a Strategy for Your Online Store – Practical eCommerce

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May
13
2009

Internet Marketing, Strategy & Technology Links – May 13, 2009

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We post links to stories about how to use the web effectively throughout the day on TwitterGoogle Reader Shared or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

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May
12
2009

Social Networking for Referrals

referralsathenaspixMany companies get the highest conversion rates (and best customers) from referrals.  People tend to trust their friends, family and colleagues over companies – that’s a given.  So, it may be in your company’s interest to use social networking to gain referrals.  Like networking in person, social networking for referals involves quite a bit of relationship development and communication.  People need to get to know you before they’ll be willing to recommend you to anyone else.

Social networking for referrals also means being on the networks where your potential referrals will be.  And if you provide products and services to other businesses – this probably means other businesses.  So, for this social networking purpose, it’s not about where your customers are on the social networks – it’s about where the referrals or other businesses are.  This means it may make sense to dedicate some resources (time & effort) to networking and building relationships on business networks.

So if your business relies heavily on referrals for new sales, you may want to look where your potential referrals are, instead or in addition to where your potential customers are.

(photo by Athena’s pix @ Flickr CC)

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May
12
2009

Internet Marketing, Strategy & Technology Links – May 12, 2009

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May
11
2009

5 Reasons Business Goals Fail

failJoeColburnWhen it’s the end of the year and you haven’t reached your goal of 5% increase in sales, what do you do?  Hopefully you take a bit of time to reflect on why you didn’t reach your goal.  What went wrong.  What didn’t work. Here are some reasons companies often don’t reach their goals:

  1. Impossible. The goal is unattainable.  The reason for goals is to set a line in the sand that you can reach and celebrate.  If you put the line too far out, you’ll never be able to achieve it.  There’s no reason goals can’t be a bit of a challenge, but they need to be within the realm of possibility.
  2. Communication. The goal was never clearly communicated.  Ever work for a large corporation?  Did you know what their goal was for the year?  Yah, it was probably buried in an annual report somewhere.  If you want your goal to actually help move your business in the right direction, everyone at the company needs to know what it is and how they can help.  Overall corporate goals should be translated into appropriate goals for divisions, groups and teams.
  3. Wrong Incentives. How do most companies “grade” their customer support centers?  Oftentimes its by the number of calls per hour.  Or tickets closed per hour.  What if customer service is important to your company?  (It better be).  Incentives that reward call centers for then number of people served create a situation where employees want to get off the phone with each customer as soon as possible.  Regardless of whether or not they actually helped the customer – or if the customer was satisfied.  You need to be careful what actions your incentives actually encourage if you want them to work towards your goals.
  4. Strategy. Goals are nice, but once you have them, you have to figure out what your company needs to do in order to achieve them.  Having a strategy to reach a goal is important, making sure your strategy will actually reach your goal is also important.
  5. Implementation. Game Time.  Did all your planning work out?  Were all the players able to follow your game plan?  Companies often have difficulty actually implementing a plan – especially if its overly complex.  Make sure plans are clear, relatively simple, and are known by everyone at the company.

I’m sure there are lots of reasons business goals fail.  What’s your experience?

(photo by Joe Colburn)

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May
11
2009

Internet Marketing, Strategy & Technology Links – May 11, 2009

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May
08
2009

News & Strategies for Local Media – New Media Hub

nmh-logoI’ve been working on a new project for the past month or so – writing for New Media Hub, which is a site dedicated to news and strategies for local media.  The site just launched, but we already have a lot of great content.  While the site is geared towards local media executives, it also has a lot of great information for marketers, agencies and other publishers.  I’ll be posting there about once a week and I’ll post a link here when I do.

May
08
2009

Internet Marketing, Strategy & Technology Links – May 8, 2009

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We post links to stories about how to use the web effectively throughout the day on TwitterGoogle Reader Shared or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

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