Internet Marketing Strategy
I’ll once again be out at Insights Group in Brighton, MI this Thursday (and every Thursday in July) to answer any questions you may have about your website, social media or the Internets. Check my calendar for details about this and other classes and events.
Sandy and I are going to cover video and video podcasts, so if you have a question about how to get video on your website, now’s a great time to get some answers…
Get Your Internet, Website and Social Media questions answered….
Hits are really a reference for how many files are being downloaded from the web server. In the days when web pages only had one file associated with them, it made more sense to use hits as a measure of traffic on a website. These days one web page is made up of many different files. Each file downloaded is considered one hit. How many files (hits) per page can vary greatly. So it doesn’t make sense to use hits for measuring traffic any more (unless you want to know how much you’re using your web server).
We post links to stories about how to use the web effectively throughout the day on Twitter, Google Reader Shared or Delicious. Also, if you have a post or link you think is worth sharing, please let us know!
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There’s nothing new about taglines. They’ve been used in different types of media for quite some time as a way to summarize the entire company/product/organization in a short bit of space/time. On a website, the tagline is usually a short bit of a text near the logo to describe what that site is. They’re the first glimpse into exactly what it is you do. If the tagline isn’t clear, visitors will have to spend more time figuring that out (which they may not). Often visitors enter your site somewhere other than the homepage and the tagline may be the only real description on the page where they do enter.
A good tagline should:
This may seem like a lot of weight on just a short phrase, but good taglines are invaluable for differentiating yourself and quickly describing what it is you do. Once you have a good one you’ll be able to use it on all your marketing materials and advertising. If you don’t know how well your tagline works, try showing someone (or telling) your tagline and see what it is they think you do.
How do you use your tagline?
(photo by Delphine – Very very busy :/ @ Flickr CC)
Technorati tags: tagline, design, marketing, uability, business
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Most of us who have our own businesses got started because we had a passion for something. I think many of us get so busy with the day-to-day requirements of running a business that we forget about that passion that started it all. We get run down and we stop working on the things that really matter to us. Or we take on too much work and don’t have time for important, but unbillable tasks. Without taking some time for tasks that we’re excited about, we start avoiding work that needs to be done and our overall quality of work suffers. – What’s Your Passion – Sarah Worsham – Insights Group
If you’ve been feeling a bit overwhelmed at work, head over to the full article at Insights.
Also, I’ll be at Insights in Brighton, MI today from 2-4:30pm to answer any questions regarding social media, business websites, or the Internet. Here’s more info about Ask Sazbean – Live Office Hours.
We post links to stories about how to use the web effectively throughout the day on Twitter, Google Reader Shared or Delicious. Also, if you have a post or link you think is worth sharing, please let us know!
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Get Your Internet, Website and Social Media questions answered….
If you’re in the Detroit area, and have questions about:
I’ll be in Brighton (MI) this Thursday, June 25th to answer these types of questions in person at the Insights Group from 2-4:30pm. Normally, consulting costs $125/hour for consulting, but I’m offering this session at only $20.
Here are the types of questions I can answer in this setting (not a full list):
These are not the only questions I can answer, just a few to give you some ideas. Unfortunately, I won’t be able to offer more in depth analysis in such a short time period, but I’ll answer as many questions as I can (no questions about broken computers please). I love talking about business websites, the Internet and social networks, so I’d love to talk to you about what you can do to use the Internet for your business.
When: Thursday, June 25, 2009
Time: 2-4:30pm
Where: Insights Group, 7187 Grand River, Brighton, MI 48116
Cost: Only $20 (regular consulting at $125/hour)
Directions, Map & More Details
Register in Advance, or Just Show Up and Pay at the Door
I hope to see you there! Bring Your Questions!
We post links to stories about how to use the web effectively throughout the day on Twitter, Google Reader Shared or Delicious. Also, if you have a post or link you think is worth sharing, please let us know!
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Digital Marketing & Strategy
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