Archives for July 2009

Sarah Worsham / Jul 31, 2009

What's In It For Me?

selfishSamaelTrip

“Our Mission is to provide valuable information… blah blah blah” Who Cares? You know what customers care about? Themselves. They don’t care what services you provide or how often you win awards. They only care about what’s in it for them. – What’s In It For Me? Sarah Worsham – Insights Group

Blogging over at Insights Group today, I talk about how to talk to customers so they’ll listen. What’s In It For Me?

(photo by Samael Trip @ Flickr CC)

Sarah Worsham / Jul 31, 2009

Internet Marketing, Strategy & Technology Links – July 31, 2009

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Southern Comfort Dumps Cable For Hulu, Facebook (GigaOM)
Facebook Tells Digg To Fix Their Connect Implementation (All Facebook)
Skype As We Know It May Not Exist Much Longer, eBay Says (ReadWriteWeb)
Why Do You Tweet? (ReadWriteWeb)
From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles (Web Strategy by Jeremiah)
HOW TO: Deal With Social Networking Overload (Mashable)

Sarah Worsham / Jul 30, 2009

Why RSS is So Important For Your Business That You’re Probably Already Using It

Many people I talk to don’t know what RSS is and so they’re confused about how it might be important for their business. RSS, which stands for Really Simple Syndication, and is sometimes just called a feed, is a way for one website to send out it’s content in a way that other websites and programs can easily read. Most people are actually already using feeds, they’re just not aware of it.