While I was teaching a Blogging for Business class out at Insights Group in Brighton yesterday, I mentioned that you need to be careful what you say online because it lasts for eternity (or you should consider that it does). People were pretty shocked to know that just because you delete something, it may still be available on the Internet somewhere.
Jul
17
2009
Be Careful What You Say – It May Affect Your Permanent Record
Jul
17
2009
Internet Strategy, Marketing & Technology Links – July 17, 2009
- Sometimes the Secret to Marketing is Just Being There (Duct Tape Marketing)
- What Type of Social Media User Are You? (Mashable)
- Facebook Ads Now Know What Apps You’re Using (Mashable)
- Top 15 Web Hoaxes of All Time (Mashable)
- How to Grow Your Business When Everything Else Is Shrinking (Advertising Age)
- Study: Americans driven online for help during recession (Ars Technica)
Jul
16
2009
Are You the Grain or the Chaff?
Are you the grain or the chaff?
When people thresh through their inbox or social media network, are you the grain that they find useful or the chaff that they throw away? People are selfish. They’re only going to listen to you if they find what you you’re saying to be valuable or interesting. With so many people tweeting and posting and producing content, there’s a limit to how many people anyone can read regularly. – Are You the Grain or the Chaff? – Sarah Worsham – Insights Group
In my post over at Insights Group today, I write about how to distinguish yourself from the chaff and stand out as a grain.
(photo by KevinLallier @ Flickr CC)
Jul
16
2009
Internet Marketing, Strategy & Technology Links – July 16, 2009
- Facebook at 250 Million Users: Could it Be Too Big? (ReadWriteWeb)
- Breakdown: The Five Ways Companies Let Employees Participate in the Social Web (Web Strategy by Jeremiah)
- Facebook Adds 50 Million Users in 3 Months (Mashable)
- Facebook Announces The 250 Million User Milestone (All Facebook)
- Personal Branding vs. Self-Awareness (Web Worker Daily)
- Marketing Tip: Keep an Email Headline Swipe File (Get Elastic eCommerce Blog)
Jul
15
2009
Don't We Have More Important Things to Regulate Other Than SEO & Google?
Recently there was a call for the government to regulate Google in terms of how the search engine displays results. The anonymous author of the post called for transparency in terms of how Google’s algorithm works. Reading the post, I became convinced that the author’s company had recently had some type of run-in with Google – which probably means they did something that was against Google’s TOS. Just like any 5-year old that gets caught with his hand in the cookie jar, our anonymous author has started to throw a temper tantrum and scream “It’s not fair!”
Jul
15
2009
Internet Marketing, Strategy & Technology Links – July 15, 2009
- Teens Not Into Twitter, TV, Radio, or Newspapers, Reports Young Morgan Stanley Intern (ReadWriteWeb)
- Microsoft Pitches Razorfish To Top 5 Ad Agencies (Silicon Alley Insider)
- $800 Apple Tablet Coming in October? [Digital Daily] (All Things Digital)
- How To Find A Balance Between Popularity And Profitability (The Social Times)
- Conversion Optimization: When & Where to Address Customer Anxiety (Get Elastic eCommerce Blog)
- How to Maximize the Lifetime Value of Subscribers (Web Analytics World)
Jul
14
2009
Use Twitterfeed to Automate Sending Feeds to Twitter
You have a blog and you want your posts to automatically be tweeted without having to remember to do it. Or you’re reading articles on Google Reader and you’d like to have interesting ones sent automatically to Twitter. Twitterfeed takes any RSS feed and automatically sends new posts to Twitter for you. But you’ll have quite a bit of control over how the feed works…
Jul
14
2009
Internet Marketing, Strategy & Technology Links – July 14, 2009
- When Will Twitter Really Go Real Time? And What Will Change When it Does? (ReadWriteWeb)
- Organic Marketing is a way of life… (Insights Group)
- The Machine is (Changing) Us: YouTube Culture and the Politics of Authententicity (The Bivings Report)
- Twitter for Business FAQ (Web Worker Daily)
- Spite Is Not a Business Strategy (GigaOM)
- HOW TO: Combine Facebook and Twitter for Live Chat (Mashable)
Jul
13
2009
When They Can't Figure Out Your Site, People Turn to Search – Have One?
Usually when people come to a website, they’re looking for something. And they hope they can find it on the first page, but if not, most are willing to scan the page to see if there’s a link that may lead them there. This behavior really points out the importance both of properly organizing the information on your website, as well as having a navigation/menu system that people can quickly and easily understand.
Jul
13
2009
Internet Marketing, Strategy & Technology Links – July 13, 2009
- Should you start a business blog? Well, sure; or maybe, not so fast! (B2B Web Strategy Blog)
- Dreaming the Impossible Dream? CancelAds Removes Display Ads from Online Content (ReadWriteWeb)
- BUSTED! Eric Schmidt Caught Using A BlackBerry (Silicon Alley Insider)
- 5 Steps for Successful Social Media Damage Control (Mashable)
- The New York Times Asks Readers If They’d Pay For Online Version (Mashable)
- My secret to finding the best long-tail SEO keywords with web analytics (Brian Cray)
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