A lot of people (and companies) get caught up in the need for numbers with social media, as if they need to prove that communicating and connecting with people is a worthwhile activity. This drive for numbers creates social media statistics like number of followers, number of friends, pageviews, post-to-comment ratios, etc. (the list goes on and on). All these numbers do have a purpose, but many forget what they’re trying to measure.
[Read more…] about Linking Social Media Statistics to Business Metrics
Many companies are excited about the idea of using social media to connect directly to their customers; to be able to send them messages directly. This used to be available only through direct mail, email or phone calls, but now companies can message customers on a variety of social media. The problem is, that most of these companies don’t fully understand the power of social media, or that it has empowered their customers and given them control over the brand.