Jul
10
2009

Blogging Builds Trust, Demonstrates Expertise

practicalecommerceYou may have noticed that I’m on a bit of a soapbox about blogging.  I think that businesses are getting caught up with all the different types of social media and are forgetting how useful and important blogging is.  In my monthly post over at Practical eCommerce, I talk more about the importance of blogging for online businesses, but the reasons also apply for any type of business.

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Jul
10
2009

Internet Marketing, Strategy & Technology Links – July 10, 2009

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Jul
09
2009

Can People Be Taught How to Use Social Media?

learningatomicjeepLast night, Chris Brogan asked whether Social Media can be taught based on a post by Adam Cohen, which got me thinking.  My initial reaction is yes, of course, people are fairly intelligent (for the most part) and they know how to have conversations in person, so having conversations with social media shouldn’t be too much of a jump.  Using social media to have conversations just requires understanding the technologies and the techniques needed to keep track of what’s being said.

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Jul
09
2009

Internet Marketing, Strategy & Technology Links – July 9, 2009

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Jul
08
2009

Book Review – Purple Cow: Transform Your Business By Being Remarkable by Seth Godin

purplecowsmallpcSeth Godin’s blog is a regular read for me.  I don’t always find use for everything he says, but I think he has a lot of great ideas and certainly can stir up some new ways to think.  So picking up Purple Cow: Transform Your Business by Being Remarkable (Amazon affiliate link) wasn’t a stretch.  I had heard a lot of good things about it, so I figured it would be a good read while I was up north at the cabin relaxing.

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Jul
08
2009

Internet Marketing, Strategy & Technology Links – July 8, 2009

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Jul
07
2009

Your Website is Your Business Card

sazbeanbizcardWhat does your paper business card look like? It probably has your name, your company logo, some contact information and maybe a quick tagline summarizing what your company does.  People can find all the information they need to contact you just by glancing at your card.

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Jul
07
2009

Internet Marketing, Strategy & Technology Links – July 7, 2009

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Jul
06
2009

Be a Black Sheep

blacksheep_pasotraspasoAre you a black sheep or a white sheep?

People like to be sheep – it’s easy and it doesn’t involve thinking.  People like to assume that someone else has already figured out the best way to do something.  But, if we take a few minutes to stop and think about what we’re doing, instead of just going with the flow, we may find a better, more efficient solution. – Be a Black Sheep – Sarah Worsham – Insights Group

Posting over at Insights Group, I talk about how most people just go with the flow, but you can stand out by doing something a bit different.

(photo by pasotraspaso @ Flickr CC)

Jul
06
2009

Internet Marketing, Strategy & Technology Links – July 6, 2009

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