You may have noticed that I’m on a bit of a soapbox about blogging. I think that businesses are getting caught up with all the different types of social media and are forgetting how useful and important blogging is. In my monthly post over at Practical eCommerce, I talk more about the importance of blogging for online businesses, but the reasons also apply for any type of business.
Jul
10
2009
Blogging Builds Trust, Demonstrates Expertise
Jul
10
2009
Internet Marketing, Strategy & Technology Links – July 10, 2009
- Wal-Mart Embraces Twitter, but Not Brevity [MediaMemo] (All Things Digital)
- ReadWriteWeb Interview With Tim Berners-Lee, Part 2: Search Engines, User Interfaces for Data, Wolfram Alpha, And More… (ReadWriteWeb)
- Bing More Popular Than Twitter, CNN, and Digg (Silicon Alley Insider)
- Why Google’s iPhone Ads Are Bad News For Advertisers, And How To Opt Out (Silicon Alley Insider)
- Nielsen: Global Ad Spend Down 7% in Q109 (Marketing Charts)
- CoTweet Now in Public Beta; Get the Same Twitter CRM Tools as Big Brands (Mashable)
Jul
09
2009
Can People Be Taught How to Use Social Media?
Last night, Chris Brogan asked whether Social Media can be taught based on a post by Adam Cohen, which got me thinking. My initial reaction is yes, of course, people are fairly intelligent (for the most part) and they know how to have conversations in person, so having conversations with social media shouldn’t be too much of a jump. Using social media to have conversations just requires understanding the technologies and the techniques needed to keep track of what’s being said.
Jul
09
2009
Internet Marketing, Strategy & Technology Links – July 9, 2009
- Twittorati Will Show You How Awesomely Fascinating Bloggers’ Lives Are (Or Not) (TechCrunch)
- Google Ad Planner Gets a New Interface (Ad Operations Online)
- Top 10 Marketing-Related Business Websites – June 2009 (Marketing Charts)
- Perform Better With AdSense: The Ultimate Round-Up (Smashing Magazine)
- Merchandising Usability: Better Ways to Display Product Recommendations (Get Elastic eCommerce Blog)
- YouTube Wins A Small Victory In Copyright Case (Silicon Alley Insider)
Jul
08
2009
Book Review – Purple Cow: Transform Your Business By Being Remarkable by Seth Godin
Seth Godin’s blog is a regular read for me. I don’t always find use for everything he says, but I think he has a lot of great ideas and certainly can stir up some new ways to think. So picking up Purple Cow: Transform Your Business by Being Remarkable
Jul
08
2009
Internet Marketing, Strategy & Technology Links – July 8, 2009
- AOL Instant Messenger Begins Life As A Twitter, Facebook App (Silicon Alley Insider)
- You Put Your Aardvark In My Twitter (Bonus: Interview With Founders) (TechCrunch)
- Google Apps Leaves Beta, Gunning for the Enterprise (ReadWriteWeb)
- 34 marketing tips and ideas (Jim’s Marketing Blog)
- Can Sears Help OpenID Go Mainstream? (TechCrunch)
- Ban Blogs From Linking To Newspapers, Says Judge (Silicon Alley Insider)
Jul
07
2009
Your Website is Your Business Card
What does your paper business card look like? It probably has your name, your company logo, some contact information and maybe a quick tagline summarizing what your company does. People can find all the information they need to contact you just by glancing at your card.
Jul
07
2009
Internet Marketing, Strategy & Technology Links – July 7, 2009
- One More Thing: The New Facebook iPhone App Will Allow Video Uploads (TechCrunch)
- The Value of Twitter Followers: Quality Over Quantity (Web Worker Daily)
- AT&T Saw 65,000 Texts Per Second Following Michael Jackson’s Death (Leaked Memo) (Silicon Alley Insider)
- CHART OF THE DAY: Search Ads Aren’t As “Helpful” As Google Suggests (Silicon Alley Insider)
- Michael Jackson Death Completely Overwhelms Media (Marketing Charts)
- Twitter Makes Hashtags More #Useful (TechCrunch)
Jul
06
2009
Be a Black Sheep
Are you a black sheep or a white sheep?
People like to be sheep – it’s easy and it doesn’t involve thinking. People like to assume that someone else has already figured out the best way to do something. But, if we take a few minutes to stop and think about what we’re doing, instead of just going with the flow, we may find a better, more efficient solution. – Be a Black Sheep – Sarah Worsham – Insights Group
Posting over at Insights Group, I talk about how most people just go with the flow, but you can stand out by doing something a bit different.
(photo by pasotraspaso @ Flickr CC)
Jul
06
2009
Internet Marketing, Strategy & Technology Links – July 6, 2009
- Mind Those Tweets: The Media Are Watching (Internet Evolution)
- Improve Your Search Rankings with Internal SEO (Daily Blog Tips)
- Meebo Ramps Up Ads with New Partner Network (The Social Times)
- Twitter’s New Followers Page: A Baby Step (FAS Talk)
- Writing a blog worth caring about (Josh Klein Web Strategy)
- Twitter Grows “Uncomfortable” With The Use Of The Word Tweet In Applications (Updated) (TechCrunch)
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