Targeted advertising, or advertising directly to the people you want to reach is one of the most efficient and cost-effective ways to reach potential customers. A great place to buy targeted advertising is from websites which already have the audience you’re trying to reach. Sites such as industry publications, blogs, associations, forums and groups may offer advertising that you should consider. If you’re looking at advertising on one of these sites, here are some things to consider:
Sep
09
2009
What to look for in Targeted Advertising Opportunities
Sep
09
2009
Internet Marketing, Strategy & Technology Links – Sept 9, 2009
- 5 Mini-Competitions That Will Get Your Facebook Fans Talking (All Facebook)
- In 8 Years, Online Video Consumption will be Measured in Exabytes (ReadWriteWeb)
- 5 SEO Pitfalls to Avoid (Online Marketing Blog)
- Three-Fourths of Women Uninfluenced by Brands on SocNets (Marketing Charts)
- YouTube Movie Rentals NOT A Billion-Dollar Business Any Time Soon (Silicon Alley Insider)
- Yelp embeds augmented reality into iPhone app (Econsultancy)
Sep
08
2009
Web Hosting – What Are You Paying For?
Choosing the right web hosting company can be difficult for a non-tech person. There are so many price points, so many options, and so many features to choose from, most of which probably don’t make sense to the average person. I’ve met many people who are either paying too much or too little for a web hosting service that meets their needs. While cheap plans are attractive, they’re not always the best choice. Here’s some things to look for:
Sep
08
2009
Internet Marketing, Strategy & Technology Links – Sept 8, 2009
- HOW TO: Use Twitter Hashtags for Business (Mashable)
- Email, Text-Message Coupons Click with 8% of US Households (Marketing Charts)
- Why Mobile e-Commerce is Struggling (Part 1) (ReadWriteWeb)
- eBay Acquisition Map Shows Where It Got On The Wrong Track (TechCrunch)
- Why Apple Will Finally Break Its AT&T iPhone Exclusive Next Year (Silicon Alley Insider)
- Bit.ly Scores a Shorter & Better URL (ReadWriteWeb)
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Technorati tags: internet strategy, internet marketing, technology, marketing, business, strategy
Sep
04
2009
Social Networking Works Best with a little In-Person Networking too
Posting over at Insights Group today about using in person networking to enhance your online social networking:
Twitter, Facebook, LinkedIn, YouTube, Blogging, etc. Everyone is in a hurry to connect with as many people as possible through various social media. But the best way to use online networking tools is in conjunction with off-line networking. – Social Networking Works Best with a little In-Person Networking Too – Sarah Worsham – Insights Group
I hope you’ll join me over at Insights for the rest of the post. And have a great Labor Day weekend!
Sep
04
2009
Internet Marketing, Strategy & Technology Links – Sept 4, 2009
- Is Personality a Strategy? (Duct Tape Marketing)
- The Journalist’s Guide to YouTube (Mashable)
- How To Use Videos To Boost Your Facebook Page Traffic And Engagement (All Facebook)
- 4 Ways To Promote Your Blog Offline (Daily Blog Tips)
- STATS: Young People Are Flocking to Twitter (Mashable)
- Young Families are the Real Early Adopters (ReadWriteWeb)
Sep
03
2009
Use LinkedIn to Promote Your Online Store
For my monthly social media feature over at Practical eCommerce, I share some ideas on how to use LinkedIn to promote online stores (good info for any business as well).
Many people think of LinkedIn as a business community, but it can also be helpful for promoting your online store. It can help build your network, conduct research, demonstrate your expertise, and market your products. – Use LinkedIn to Promote Your Online Store – Sarah Worsham – Practical eCommerce
I hope you’ll join me on Practical eCommerce for the rest of the article.
Sep
03
2009
Internet Marketing, Strategy & Technology Links – Sept 3, 2009
- Public Wi-Fi Hotspots Grow 400% Worldwide (Marketing Charts)
- Surprising Findings From the DoubleClick Rich Media Report (Forrester)
- Marketing Podcast with Chris “Trust Agent” Brogan (Duct Tape Marketing)
- Membership has its meaning (BuzzMachine)
- Building Your Own App With New York Times Content (Advertising Age)
- Why Gmail Failed Today (TechCrunch)
Sep
02
2009
Referrers are Not Necessarily your Competitors
Sometimes companies get a little crazy about who links to their stuff, but linking is really the power of the web and without it, we’d just have boring text on a page. When someone links to your site, they’re a referrer in analytics terms – they’re referring people to your site. Sometimes this is done as a way of using your content or services for their own benefit, but if people have to get to your site to see that content or use the service, the referrer is sending people to your site. That’s a good thing right?
Sep
02
2009
Internet Marketing, Strategy & Technology Links – Sept 2, 2009
- Why Social Media Isn’t Living Up to the Hype (Yet) (Advertising Age)
- Walmart takes a page from Amazon.com’s playbook (Econsultancy)
- Facebook Disables Over-Users (But Keeps Their Stuff) (Internet Evolution)
- AT&T Gives New York 3G Network A Boost (Silicon Alley Insider)
- Facebook Tries a New Ad Format: Free Samples (Mashable)
- If social media is a party, your website is your online house (Insights Group)
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