Dec
22
2009

Best of 2009: Advantages & Disadvantages of Different Branding Strategies

brandingsarahjaneIt’s the end of another year and we’re highlighting the best posts of 2009…(originally posted March 25, 2009)

On Monday, we talked a bit about various branding strategies and why you should consider picking one to help your business and marketing strategies. With each branding strategy comes both advantages and disadvantages that you should be aware of.

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Dec
22
2009

Internet Strategy, Marketing & Technology Links – Dec 22, 2009

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Dec
21
2009

Best of 2009: Using Facebook as a Business Tool – Some Examples

toolsbategaAs we finish out 2009, we’re bringing you a recap of some of our best posts of 2009… (originally posted on June 3, 2009)
On Monday I talked about how Facebook, LinkedIn and Twitter are just tools.  In order to properly use tools, you first need to figure out what the job is and what it entails (or coming up with a goal and a strategy).  So, let’s say that you’ve done the hard work of figuring out a business goal and now you’re trying to figure out how to use Facebook to help you attain that goal.  While every business and industry is going to be different, I thought it might help to run through a few example scenarios… (please keep in mind that these are examples and not the only way to use Facebook – also not necessarily the way to use it for your business – these are just for learning purposes.)

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Dec
21
2009

Internet Strategy, Marketing & Technology Links – Dec 21, 2009

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Dec
20
2009

Sazbean’s Guide to Internet & Marketing Jobs

If you’re seeking a job in Internet marketing, we’d like to help you out.  We’ve teamed up with eMarketingSilo to provide listings of the latest Internet Marketing jobs.  eMarketingSilo provides a niche job listing service so that employers can find great people like you.  Every week we’ll list the newest jobs for the week in a post – you can also find a listing on our Jobs page (and in the sidebar of our site).  Or you can get a full listing of all the jobs here.

Employer/Recruiters– post your job now! Single 30-day Job Posting only $179!

(Job listings are provided by eMarketingSilo – all links are affiliate links)

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Dec
18
2009

Predictions for 2010 & Scorecard for 2009

fortune_seanmcgrathTime for the annual “looking ahead” post.  From last year’s post, here were my predictions for 2009:

  • Increase in Twitter use for businesses
  • Smartphone growth
  • Businesses providing more content – blogs, video, audio, and increasing the ways they interact with their customers.

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Dec
18
2009

Internet Strategy, Marketing & Technology Links – Dec 18, 2009

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Dec
17
2009

8 Tips for Managing International PPC Campaigns

This is a guest post by Gangandeep Singh, a freelance writer.

flags-JayelAheramMost business owners use PPC campaigns to attract customers from all over the world, but managing an international campaign properly can be a challenge due to differences in language, culture and behavior.  Local advertisers have advantages in terms of knowing the culture and communicating properly.  Implementing the proper strategy can help turn your international PPC campaign into a profitable one.  Here are some tips:

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Dec
17
2009

Internet Strategy, Marketing & Technology Links – Dec 17, 2009

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Dec
16
2009

WordStream Adds Free Keyword Grouper & Keyword Niche Finder to SEO PPC Tools

wordstreamWordStream, a provider of keyword tools for PPC (pay-per-click) and SEO (search engine optimization), released two new free keyword tools today:  Keyword Grouper & Keyword Niche Finder.  WordStream also provides more advanced, paid keyword tools and PPC management tools, in addition to their Free Keyword tool.  Let’s take a look at the two new tools…

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