Putting together a webinar and wondering how to promote it? Newly launched WebinarListings.com offers dedicated listings of upcoming webinars week-by-week for free. Paid listings include being listed at the top of the page for the week, listed on the Facebook fan page, tweeted, and included in a weekly newsletter. Is listing your webinar on WebinarListings.com worth it?
The free listing is a no brainer. Any extra exposure for your event is a definite plus. It offers another place for search engines to pick up your event and a place that’s dedicated to webinar listings (instead of Eventbrite which has all sorts of listings – but still worth posting on).
Paid (or premium) listings will cost you $60/webinar or $200 for unlimited webinars for one month or $500 for unlimited webinars for three months. What does that get you? Some nice extra promotion throughout the site and to their subscribers:
The question of whether the upgrade is worth it will depend on how many signups and leads you get for your webinar.
A downside, for either free or paid, is the inability to edit or update your webinar listing without assistance. Rachel, who owns and runs the site, is extremely helpful and accommodating. But it would be nice to be able to fine-tune and edit the listing as you’re running your own marketing campaigns.
Paid listings also get stats emailed to them afterwards, which is pretty much a requirement for any paid campaign (you want to know how it did). I’d like to see these incorporated as part of an customer dashboard where you can see ongoing stats on each webinar throughout their listings and be able to edit the listings to improve conversions. It may also help conversions if the service was able to tie in more closely with some of the webinar providers to support one-stop registrations (perhaps allow javascript embeds in the listings).
WebinarListings.com certainly will help your promotions of your webinars. While we’d like to see some improvements in terms of functionality and data for customers, trying the paid service out for $60 to see if it improves your signups may be worth it, especially if you use webinars for lead collection. WebinarListings.com is currently running a few promotions, one of which lists your first webinar as a premium listing for free, so now is a good time to give them a try.
Have you tried WebinarListings.com? What do you think?
Technorati tags: webinar, webinar listings, content strategy, marketing, business