Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you:
- Who (what websites) is linking to your blog posts or website.
- How much traffic your website or blog is attracting (pageviews, visits, visitors).
- How much traffic search engines are sending to you.
- What keywords are being used to find your content from search engines.
- How much traffic is coming from other websites & blogs.
- How much traffic is coming from Twitter or Facebook or other social networks.
- How many people click on the links you send out via Twitter or Facebook or other social networks (requires URL shortener).
- How often people amplify your messages & posts (via sharing, retweeting, reblogging, etc.)
- What content or posts are the most popular.
- How many conversions (sales or leads) you’re getting from your marketing efforts.
- Where people are getting lost in your checkout process.
- Which social networks are sending your landing pages the most traffic.
- Which calls to action are working and from which places.
- How long people are spending on your site and on specific pages (on average).
- What percentage of people who visit your site only view one page.
- Who is saying things about your brand or products or services.
- Who is amplifying and advocating your brand and messaging (influencers).
- How people are navigating around your site.
There are many more things that online measurement can tell you. These are just some of them.
What does online measurement tell you?
(photo by Bludgeoner86)