2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on wordpress plugins posted on August 19, 2010)
I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. One of the advantages of WordPress is the ability to add your own plugins to improve the functionality of your site. Here are some of my favorite WordPress plugins… (for now).
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Dec
31
2010
Best of 2010 – My Favorite WordPress Plugins
Dec
30
2010
Best of 2010 – Increase Sales by Improving Customer Touchpoints
The year in review! We’re posting the best articles from 2010 to help you get 2011 off to the right start! (original on customer touchpoints posted on November 30, 2010)
You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. They most likely will. But there usually are more places that customers (and potential customers) interact with your brand (touchpoints). Ignoring these other customer touchpoints may counter-act the good you’re trying to do.
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Dec
29
2010
Best of 2010 – The Wrong Way to Social Network
2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on social networking posted on August 2, 2010)
Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages. While social media does provide a cost-effective way to reach a targeted audience for marketing, the real opportunity is in making personal and human connections with that audience. Here are some of the most commonly repeated mistakes I see when it comes to social networking and using the social web:
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Dec
28
2010
Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite
2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! (original on social media monitoring posted September 13, 2010)
A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. As your social media presence grows, it’s equally crucial to monitor for mentions and responses so they do not become lost. I use HootSuite as my main Twitter application, which not only has monitoring, but also stats and scheduling. Here’s how to setup HootSuite to monitor Twitter for mentions, responses and keywords…
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Dec
27
2010
Best of 2010 – Consumer Preferences Can Put You Out of Business
2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! (original on consumer preferences posted on May 6, 2010)
I’ve been in Germany this week studying the European business environment at the WHU. In studying Germany in particular, we discussed an interesting insight. While cultural differences in other parts of the world are expected, fundamental differences in how consumers consume is sometimes overlooked. Beyond just consumer preferences, the way people purchase products here is very different than in the US or other parts of Europe.
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Dec
23
2010
Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on social media monitoring posted September 24, 2010).
Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Plus, it’s super easy to set up and also offers customization options if the default isn’t quite what you want. Better yet, you can easily setup a dashboard for each subject you want to monitor, making it simple to switch between. Here’s how to setup Netvibes for your own social media monitoring…
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Dec
22
2010
Best of 2010 – 13 Twitter Tips for Increasing Engagement
2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on increasing engagement posted October 18, 2010)
A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list. Here are some tips for increasing the engagement on your Twitter profile and getting people to listen to you…
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Dec
21
2010
Best of 2010 – Pricing Based on Customer Expectations
2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on pricing posted May 26, 2010).
Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. How can you meet your customer’s expectations without directly asking them?
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Dec
20
2010
Best of 2010 – Understanding Facebook Page Insights
The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! (original on Facebook page insights posted February 26, 2010).
Facebook provides some pretty interesting statistics for business pages. You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars) for Post Quality, the number of Interactions this week and the most active country. Cool. But what does it all mean?
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