You’ve got your social media strategy and tactics in place. You’re measuring everything you can: tweets, retweets, followers, friends, shares, visits, bounce rate, etc. But what do all these numbers tell you about how successful your strategy and tactics are? What if you’re measuring the wrong things? What’s the impact to your social media strategy?
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Dec
16
2010
Indicators of Increasing Brand Loyalty in Social Media
Yesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working? It can be challenging to measure brand loyalty since it often hides amongst other activities like engagement and plain old interest in your content. Unfortunately, there’s not a metric that points completely to brand loyalty, but there are a few indicators that you’re on the right path.
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Dec
15
2010
Using Social Media to Increase Brand Loyalty
Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Social media can also be used to increase brand loyalty if we first identify what makes someone loyal to a brand.
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Dec
14
2010
The Importance of Blog Images to Social Sharing
Adding images to your posts makes your blog visually appealing, but it also is important for the social sharing of your content on networks like Facebook. Posts with images are much more likely to stand out in the news feed where people are likely to read your content. This doesn’t mean you should stop writing updates without images — those can be more personal and engaging than posts from your blog. Having images on your blog will increase the chances that people will read your content on your blog and on the various social networks where it gets shared.
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Dec
13
2010
ASICS uses Facebook App to Find New Spokeswoman
To help find a spokeswoman for their women’s sportswear line, AYAMi, ASICS has launched a Facebook app and digital campaign to find a new face to front next year’s brand campaign. This expands on their strategy of recruiting runners at last May’s Paris Marathon. The campaign hopes to expand on the AYAMi Spring-Summer print and online campaign, which featured amateur atheletes exercising, to reinforce a modern image of femininity and beauty.
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Dec
09
2010
Identifying 7 of the Most Important People in Your Social Network [updated]
The whole point of using social media is to build relationships with the right people. In your social network there are probably people who help you out in different ways. Recognizing these people and how they are helping you can help you expand these relationships for the benefit of everyone. Here are 6 of the most important people in your social network, and how they can help:
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Dec
08
2010
Developing a Social Media Content Strategy
Having a good content strategy is a vital key to any successful social media strategy. You may be connecting with the right people in the right places with the right message, but if you don’t have content they’re interested in, you’ll eventually fail (at least in engagement). No one communicates in a positive way with brands on social media just because they’re there. Nor do people care about your marketing messaging. They want to know what’s in it for them, and that’s usually great content.
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Dec
07
2010
The Importance of Consistent Brand Identity
Logos and brand names can be fun to create, but having too many may be confusing to your customers. Logos and brands help create associations with certain attributes or features within customers’ minds. Using different names or images for the same brand can make it difficult for customers to know what associations they should have. The same may be true if you’re using different profile names and identities with social media.
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Dec
06
2010
Giving the Gift of Technology
As Technology progresses, more and more of us are always connected via smartphones and other mobile devices. The divide between those with technology and those without grows. Being connected online can mean having an advantage when searching for a new job or climbing to the next rung on your career ladder. If you’re not able to connect online, finding a job in an already difficult job market can be next to impossible. That’s why I am so excited about the Laptops for Ladies program we’re running with Girls in Tech Detroit. It gives us an opportunity to provide laptops to ladies who need a little extra help. This past Saturday, Audrey Walker and I, along with author Tara Michener, her husband and illustrator Jason Michener, and their intern Chelsea Rodgers, headed to Lighthouse PATH in Pontiac, a shelter that provides a safe and nurturing living environment for homeless women and children for two years. During those 2 years, they are given the time and training to make a transformation back to self-sufficiency.
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