8 Ways to Leverage Social Media Beyond Social Networks

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you’re still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. In addition, companies that use Twitter average 2x more leads than those that don’t.

But are you considering all the various ways you can effectively leverage social media? If your social media participation occurs just within the walls of social sites like Facebook, LinkedIn, Twitter, and Google+, you’re missing out on some great opportunities to benefit from social media in other marketing channels and efforts. Here are 8 great ways to start extending the power of social media beyond their individual websites.

8 Ways to Leverage Social Media Beyond Social Networks

1. Add Social Follow Buttons to Your Website: The first thing you’ll need to do maximize your social media presence is increase your reach. A bigger reach means a better opportunity to spread your content and reach more potential customers. While there are a number of ways to do this, one great resource at your disposal is your own website. Make sure website visitors know where to find you in social media by adding social media subscription/follow buttons to various parts of your website. Great places for these include your homepage, your blog, your ‘About Us’ page, and your ‘Contact Us’ page. – 8 Ways to Leverage Social Media Beyond Social Networks by Pamela Vaughan