What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause.
However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world. Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. Businesses are extending this familiar model to establish a similar synergy between their employees, customers and business partners — thus, employing a new social enterprise.??
The value of the social enterprise is simple. It allows customers to get closer to their favorite brands, offers them a voice when they have something to say (good or bad) and encourages them to make better buying decisions. For companies, it magnifies the voice of the customer, allows them to identify macro trends, improve their customer service, maximize sales through new channels and even improve employee satisfaction.??
The social enterprise is a strategy, not simply a single system or idea. It impacts an organization’s culture, processes, systems and bottom line. Leveraging social media in the enterprise is new to many, but time is ticking for those who haven’t developed a social enterprise strategy — chances are competitors have a head start. The cost of not taking action could be high. – 4 Characteristics of a Winning Social Enterprise Strategy by Bill Kalma
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