How did social media cover the Nike Black and Tan fiasco? Find out in Future of Engagement!

In the United States, a black and tan is a popular drink made with a dark beer, usually a Guinness. So, in anticipation of St Patrick’s Day, Nike released a trainer that was also called the Black and Tan. But in Ireland, the Black and Tans were a loyalist terrorist group during the Irish Revolution that killed Irish civilians. Nike apologized swiftly, but there was still a strong response on social media. Find out how it played out:


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  • Nike apologized really fast, which helped negate potential damage…
  • However, over a quarter of the social media coverage was negative anyway…
  • And a lot of the coverage was in the form of images on Facebook…

Graphs courtesy of Alerti social media monitoring and management

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