By now, you have a robust profile on LinkedIn, you tweet several times a day with hashtags, you have a Facebook Page, several videos on YouTube, and you’ve even created several clever boards on Pinterest. You attend a handful of networking events every month, and you venture out to interesting events like SXSW a couple of times every year. But after all that, how do you build your social circle and influential contacts in key centers of influence?
How do you maintain, nurture, and ideally, bridge the gap between relationship creation and relationship capitalization? How do you turn friends and followers into active, interested social currency. How do you foster engagement to create valuable, lasting relationships?
Well, it has to do with the evolution of our on- and off-line business relationships. How do our business relationships evolve, why do we screw some up, and how can we repair them? Why do some partner, client, investor, supplier or even colleague relationships tend to accelerate naturally, while others fizzle and never fully materialize as you had hoped? – How to Establish and Grow Business Relationships by David Nour