Deliverability is an ever-changing and important piece of a strong email marketing strategy. In fact, according to Return Path’s recently released Global Email Deliverability Benchmark Report, email deliverability has become increasingly more challenging. A 6% drop in the second half of 2011 brought inbox rates to 76.5% globally, compared to 81% in the first half of 2011. In other words, only 76.5% of commercial emails sent reached recipients’ inboxes. Furthermore, email blocked and flagged as spam increased 24%. Eek!
Keeping up with the growing number of email terms can be as tiring as embarking on an obstacle course. So to help you stay up-to-date with the most critical—and sensitive—email marketing information, we’ve put together a list of 19 deliverability terms you should know. This blog post will enrich your email marketing vocabulary and equip you for stellar team discussions and marketing presentations. – 19 Email Deliverability Terms Every Marketer Should Know by Jenn Yorke
19 Email Deliverability Terms Every Marketer Should Know
Mar22,2012 By Leave a Comment