Top Internet strategy, marketing and technology links for the week of March 31, 2012

Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012…

• Mascots Are Brands’ Best Social-Media Accessories (AdAge)
• Consumers are Demanding Customer Service on Social Media (New Media Knowledge)
• Is Social Media Strategy Required or Redundant? (Convince and Convert)
• 7 Ways to Rescue Your Crucial Social Media Data from Oblivion (Mashable!)
• The Rise of Visual Storytelling in Marketing (ProBlogger)
• How to Make Images Stand Out on Pinterest [INFOGRAPHIC] (Mashable!)
• Branding in the Social Stream (PR-squared)
• 63% of B2B Companies Don’t Generate Leads From Social Media (HubSpot)
• Twitter Launches Self-Serve Advertising for Small Businesses (Mashable!)
• B2B Marketing in a Downturn Part 1: Lead Generation and Lead Nurturing (Marketo)
• 9 Ways to Increase Visibility for Your Best Blog Content (HubSpot)
• Email Main Method of Communication, Despite Social Media Popularity (Simply Zesty)
• How to Use LinkedIn Powerfully: 10 Tips to Know (Marketing Trenches)
• How to Decide Between a Dedicated or Shared IP for Email Marketing (HubSpot)
• Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI (Mashable!)
• Are Conversations Better When They are Open or Closed? (GigaOM)
• How to Analyze Facebook Insights to Improve Your Content Strategy (HubSpot)
• When Your Influence is Ineffective (Harvard Business Review)
• The 7 Aspects of Inbound Marketing Most People Screw Up (HubSpot)
• If You Think “Social” Means Viral, You’ve Got It All Wrong (AllThingsD)
• 10 Ways to Humanize Your Brand on Social Media (Mashable!)
• On Demand Creativity: Turn the Switch On (SmallBizTrends)
• 11 Ways to Take a Break from Lists and Bring Variety to Your Content (Marketing Trenches)
• 6 Ways to Acquire New Customers via Social Media (Mashable!)