A Marketer’s Guide to Optimizing Images for Google Search

There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+.

It’s no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website’s visual content and images to get found in Google’s Image Search. We thought these tips, in addition to the Image Publishing Guidelines Google encourages, were definitely worthy of sharing with you, especially if you’re experimenting with ways to make your marketing content more visual so you can take advantage of the increased popularity of visual content.

Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right? You will after you read this simple tutorial!

How Google Identifies and Indexes Images

So what exactly does Google look at when indexing images? Let’s check out a quick overview before we explain how to optimize your images.

First, it checks out image type. The image types Google can index include BMP, GIF, JPEG, PNG, WebP, and SVG. To learn more about a particular image when Google’s algorithms index an image, Google looks at the written copy on the page where the image was found as well as the page’s title and body. Google also considers anchor text pointing to the image, the image’s filename, and its alt text. In addition, Google may use other methods like computer vision (methods for acquiring, processing, analyzing, and understanding images) and the caption from the Image Sitemap (a Sitemap incorporating image-specific tags, which we’ll elaborate on later in this post), if available, to learn more about the images it finds. – A Marketer’s Guide to Optimizing Images for Google Search by Pamela Vaughan

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  • Chris Horner

    Great article Sarah! It really reinforces the value of imagery, and why quality images are so important.

  • http://sazbean.com sazbean

    So true!  Posts with images, especially on Facebook (and also on blogs) are more likely to catch people’s attention, which is the hard part!