Social media has proven its worth as a networking tool and a means of raising brand awareness, but the future of sites like Facebook and Twitter depend on convincing brands that that it’s worthwhile to invest in advertising on their sites in addition to interacting with customers.
Ads on Facebook usually appear in the right column, though Facebook has been experimenting with more socially-based ads that show up in the streams of users. With its simpler interface, Twitter relies on promoting tweets that show up in the tops of users’ update streams.
No one has any doubts about the value of social media marketing through engaging customers, running promotions, and creating company pages. The majority of doubts surround the ROI and overall value of paying to advertise on social networks.
Many brands are still engaged in social media advertising, and the data available changes from year to year. However, for bloggers, it can be difficult to decide whether social media advertising is worth it.
Here are a few of the current advantages and disadvantages of using social media sites for your advertising campaigns. – Social Media Advertising: Should Bloggers Bother? by Lior Levin
Digital Marketing & Strategy