7 Ways to improve your sales results, right now

Here are 7 marketing tips and ideas, to help you make more sales. I have also included a number of related links, which point to more information.

1. Don’t close sales – Open relationships instead

For years, sales trainers used to tell people about the art of closing a sale. Today, we understand that business is all about peopleand that if we want to earn a client and encourage their ongoing patronage, we need to treat them like humans. This means building great, professional relationships with them.

For example: If you believe that you offer a great service, you have a professional obligation to tell prospective clients, so they don’t make a mistake and hire the wrong provider. You know that you will look after them, but you can’t be sure another provider will. Show them that you’re committed to helping them. Focus on them and their needs. Operating from this mindset is a great deal more effective, than ‘closing people out’ and seeing them as an opponent you need to beat. – 7 Ways to improve your sales results, right now by Jim Connolly