Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth. By building out a community for your customers, you can show them that you are invested in their success and create a high level engagement for current and future customers. But creating a community is tough! What are the value propositions that you should focus on in order to make your community a success for both your business and your customers? At Marketo, we created our Rockstar Rewards program as a way to gamify and give rewards as our customers achieved specific goals.
Here are 4 areas of importance to focus on when creating a community:
1. Set and track progress and goals
Whatever the purpose if for your community, whether you sell a product or a service, make sure that you set and track specific customer goals. You want your members to engage and be active in your community, by putting milestones in place and giving them something to achieve. Give them rewards for achieving specific goals. Maybe it is a badge, special recognition within your community, or points towards a prize.
Marketo Example: Marketo has many facets to it, so it is very important to be able to set goals and track them piece by piece, instead of trying to master all it has to offer at once. Rockstar Rewards is designed to recommend where to engage more and what behaviors you need to complete in order to achieve a particular outcome, while adding a competitive edge to your progress. – 4 Areas of Importance to Focus on When Creating a Customer Community by Liz Courter