Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was .77% while Twitter was .69%).
While those stats sound great, most people tend to be unsure about what steps to take to generate leads. The thing is that lead generation isn’t limited to either your personal or your company page, it’s an amalgamation of both. One misconception about B2B lead generation is that it’s only about generating new leads, it’s also about maintaining the ones you already have and ensuring that you’re presenting yourself in the best possible light. So if you have a personal page or lucky enough to have both.
Have a Complete Profile & Company Page
Very obvious, but it’s surprising the number of people who don’t take the time to complete their profile. The more information you provide about yourself and your company, the more likely people are going to reach out to you when they view your profile. With the new profile update, LinkedIn has broken down these sections further and allows more customisation. Remember you can put in things like course scores, volunteer work, projects worked on and organisations you’re with so take some time out to complete these and give potential business leads something to work with. – How To Improve B2B Lead Generation On LinkedIn by Simply Zesty