A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Axl Rose has kept Guns n Roses going for more than 20 years, and they are just as popular now as they were in their heyday.
Their marketing skills both online and off, combined with their dedication to blow their fans minds and exceed expectations, leads me to think that there are lessons a good content marketer can take away. I continually look for fun and interesting ways to share content marketing tips, I thought it would be fun to take a few lessons from one of the greatest rock n roll bands of all time, Guns N Roses.
1. Welcome to the jungle. Guns N Roses made a name for themselves and broke through the mass of other bands on the Sunset Strip. They did so by building a reputation for amazing performances, paying attention to what the crowd reacted to, and delivering it consistently. In the current ”content eat content” marketing world, a business can take cues from such a strategy. Just as GnR stood out from the masses, you must differentiate your content from the competition. It starts with listening to your audience, figuring out what their pain points are, and understanding the hot topics around their water coolers. You then build credibility by delivering content that takes on a fresh perspective, solves problems, and both entertains and is a bit edgy. – 5 Content Marketing Lessons from Guns N Roses by Jason Miller