Social media influencers are those people whose Tweets and posts carry weight with a large audience of followers. When an influencer posts something positive about a product, his or her followers will notice and it can actually boost sales for that product.
Clearly, if you’re looking to build brand awareness and to get more from your social media marketing efforts, connecting with the influencers in your industry should be a priority. Favorable Tweets and posts about your company and products from influencers can put you on the map and help your bottom line.
Of course, connecting with influencers and building meaningful (and profitable!) relationships with them is a delicate, challenging task that most people are unprepared for. It’s not as simple as following them, Tweeting an introduction, and then barraging them with ads for your product. That’s not how it works. It’s a task that you have to approach wisely and carefully.
Most importantly, you have to avoid these major mistakes when connecting with the social media influencers in your industry.
Mistake #1: Going for the big dogs first
While you might be tempted to immediately pursue the biggest, most well-known influencers in your field, you should instead start smaller. Don’t bite off more than you can chew from the beginning. Instead, start growing your network by connect with smaller influencers. These are the people who are influential in smaller, more targeted groups. – 3 Mistakes to Avoid when Connecting with Social Media Influencers by Eric Brantner