Email marketing is the perfect tool to grow your website traffic or boost your Web shop’s conversion rates. But to do so, recipients first have to click the hyperlinks you included in your email.
So here are five tips to help you increase your email’s click-through rates.
1. Ensure your emails are opened
Admittedly, this sounds obvious, but it isn’t as easy as it seems. Just because your email is delivered to your recipient’s inbox doesn’t mean the recipient will open your email. There are many ways to increase the open rates of your emails. Here are the most important ones.
– Five Tips to Increase Your Email Click-through Rates by Michael Linthorst