Banner advertising is dead. I realize that’s an odd thing to say on a banner-ad-supported website, but it’s true. HubSpot claims that you’re more likely to summit Mount Everest than click on a banner ad, and while I’m fairly certain that’s a made-up statistic, the underlying point is valid: Most Internet users just don’t pay much attention to them. (Quick–cover your eyes and tell me what ad you saw at the top of this page.)
But while it may not be great for us, the death of the banner ad is good news for your business because there are opportunities to get the word out about your company and your product that are hugely better than anything traditional advertising in either print or online media can offer. “Native advertising,” “sponsored content,” or “custom content” are all different ways of describing the same thing: content a company or other organization creates to engage with potential customers. Here’s why there’s never been a better time to up your content marketing game.
– 3 Reasons You Should be Using Content Marketing (Inc.com)