As content marketing increasingly becomes the standard avenue for building trust and gaining credibility with customers, your website is going to have to keep up with the trend. Heavy-handed and ‘salesy’ strategies that may have worked a few years ago in order to get email opt-ins or conversions just aren’t going to cut it anymore.
Consumers are looking for someone they can trust – period. And trust isn’t something you can fake.
So for business owners and marketers looking to succeed in this age of inbound marketing, having a website that conveys trustworthiness, credibility and authenticity is going to be paramount.
So how do you do this? How do you make sure your website stand out among less credible resources online?
– Increase Your Website Credibility in the Age of Content Marketing by Drew Hendricks