One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement. Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results. Even with all the best data and tools available, certain assumptions have to be made as to what will spark an audience’s interest. More often than not, marketers can be surprised by what gets the most engagement and response, especially if a company’s audience tends to be slightly eccentric in some way. David Somerville over at eConsultancy put together a great post to help you understand how to create a content strategy that is continuously improving with a content cycle:
The Content Cycle is a simple process that can be adopted by any business, big or small, to help ensure that they are producing online content that reaches their digital objectives.
It’s vital that each of the phases are given equal attention, as they are all required to make the process work effectively.
Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business. — The Content Cycle: how to improve your campaign strategy by David Somerville