Created by: MBAOnline.com
Mar
12
2012
Good Example of Local Social Media Outreach & Engagement #socialtestdrive
One of the biggest problems businesses run into when they try to use social media is that they use it as just another marketing channel to push sales & marketing messages through. This obviously misses the biggest opportunity with social media: to have conversations with people who are interested in your products, and to encourage conversations between other people about your products. Using social media as a local business can get even trickier with a more niche audience. However, it can be done, and it can be done well. Here’s a great example… [Read more...]
Mar
08
2012
8 Marketing Experts Discuss Social Media Surprises & Planning for 2012
Image via Wikipedia
I am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. These devices allow much deeper engagement online than just your typical cell phone.
Due to their smaller screens and what people are doing while using them, they are changing the needs of businesses for mobile optimized content, applications and engagement. For example, if you’re on a mobile device, searching for a restaurant, you may want the phone number, address and a quick run down of the menu (which hopefully isn’t stored as a pdf). If you’re at your computer, you may have much more time to browse the website.
How we use devices and what information we’re looking for at a particular time is going to push businesses to think about how to address these different needs.
[Read more...]
Feb
24
2012
Video: Find out how online publishing will evolve in the Future of Publishing
From allowing companies to monitor what’s being said about them with social media monitoring tools to allowing anyone with a keyboard and an internet connection to say what they want and connect with people, social media’s changed the mediascape forever. But it isn’t finished evolving.
In Future of Publishing, VigLink CEO Oliver Roup and Influence People CEO Murray Newlands interview leading industry experts to cover the ever-evolving world of online publishing. In this episode, Newlands and Roup interview:
- Pirouz Nilforoush, President of NetShelter, and
- Paul Edmonson, CEO of HubPages.
- Yulia Smirnova, SEO Manager of a large company,
Watch the first episode below:
Find out more at the Future of Publishing Facebook page.
Feb
17
2012
Sazcast Episode 36 – Google Plus with Dave Peckens
Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens.
Show notes. Here are the links we discussed in the podcast:
- Google+ Pages for Business
- The Pros & Cons of Google+ for Small Business (Mashable)
- Search, plus Your World (Google blog)
- Google’s Results Get More Personal with “Search Plus Your World” (search engine land)
- Critics Accuse Google of Unfairly Promoting Google+ in Search Results (PCWorld)
- 7 Google+ Tricks That I Know and You Don’t (unbounce)
- Why You Need Google+ Business Pages for Online Reputation Management (search engine land)
- Google+ Analytics for Brands (SimplyMeasured)
Subscribe to the Sazcast podcast:
To see all the Sazcast episodes, click here.
If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Intro Music by: Band: Tripudio, Song: Blue monday
Jan
24
2012
What Every Parent Should Know About Social Media
I gave a talk last week at The Roeper School here in the Detroit area about some concerns and dangers parents should be aware of when your child uses social media. Here’s the presentation:
Social Media & Your Child — What Every Parent Should Know
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