Each social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.
We explained in a recent report why many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once.
In a new report from BI Intelligence, we break down the demographics of each major social media platform to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging. The report also spotlights the opportunities that lie ahead for each social network, how demographics affect usage patterns, and why some platforms are better for brands than others.
What tactics are marketers using to generate new leads? That depends on whether you’re marketing B2B or B2C. According to CMSWire, while many of the tactics used are similar, there are also some key differences. Here’s a closer look:
- Email marketing tops the list of effective strategies, with 58 percent of B2B companies and 63 percent of B2C companies reporting that it’s their most effective marketing tactic.
- When it comes to social media, 83 percent of B2B companies rely on LinkedIn (it’s the top social site they use). Over on the B2C side, however, Facebook dominated, used by a whopping 90 percent of marketers for sharing content.
- While not as widely used, blogging is very effective for both types of companies. B2B companies that blog generate 67 percent more leads per month than those that don’t, while B2C companies that blog see even better returns—they generate 88 percent more leads per month than those that don’t.
Both types of companies face challenges when it comes to content marketing—although the challenges differ. B2B companies say the most difficult aspect of content marketing tactic is simply creating content. For B2C companies, the hardest part is managing social media.
How can you overcome these challenges?
– How Companies Use Content Marketing to Generate New Leads by Rieva Lesonsky
“Create it and they will come” may work in some businesses, but unless you do the legwork, you can rarely count on it when it comes to social media marketing. Creating a Facebook Page and setting up a Twitter account is not enough these days to be seen and cut through the white noise of brands in your chosen field. On the other hand, we can barely find a successful business these days without a social presence, and social media marketing is now a critical component of a comprehensive marketing strategy, but not all of us know where to begin. This is why it’s important to develop a strategic social media marketing plan and consistently follow the guidelines to build your audience and find brand ambassadors.
Your social media marketing plan needs to specify the vision for your business and solidify your mission. You need to outline what you want to accomplish, define your target client and describe what makes you different and unique as a business.
To attract and engage your potential future clients via social media channels, you need well-defined strategy. Here are some points you should consider when building your social marketing plan.
– 10 Awesome Tips to Skyrocket Your Social Media ROI by BJ Mendelson