Store review company Yelp is not profitable and it hasn’t made money since it was founded eight
years ago, yet social media was aflurry with positive responses when Yelp announced that it would go
public. On the day of the IPO, Yelp’s stock price rose almost 60%, from $15 to almost $25. Was this a
result of social media buzz, and how can other companies use social media to create and benefit from
similar buzz? Find out in this episode of Future of Engagement!
- Yelp’s IPO got almost entirely positive social media coverage…
- And its stock price rose 60% over the day of the IPO…
- Even though Yelp isn’t even profitable.
Graphs courtesy of Alerti Social Media
Monitoring and Management
This is a guest post by Murray Newlands, CEO of Influence People.