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Guest Post / Feb 23, 2012

Future of Engagement — Social Media Response to Adele at Brit Awards

Future of Engagement – How did blogs (and other social media) respond to Adele giving the middle finger to the Brit Award producers?

Adele was awarded her third Brit Award, the British version of the Grammys, on Tuesday night. When she wanted to thank her friends and family for supporting her, the host cut her off after about half a minute. She was angry and gave the middle finger to the producers. In this week’s Future of Engagement, I looks at how bloggers, and others in social media, responded to both Adele flipping the producers off and to the Brit Awards’ decision to cut her off. I also analyze how both sides handled the coverage of the incident.

Highlights

  • Adele got strong support among bloggers and others in social media.
  • Lots of the responses were emotional.
  • The public accepts sincere, genuine apologies if they’re issued quickly.

Graph by Alerti social media monitoring and management


This is a guest post by Murray Newlands, CEO of Influence People.

Guest Post / Feb 20, 2012

The Ins and Outs of Marketing Automation Software

GearFor marketing departments in B2B companies, the development of marketing automation software is a gift straight from the heavens. Designed to organize campaigns and automate repetitive tasks, marketing automation software has simplified the lives of marketing executives and employees, allowing them to efficiently handle tasks and move leads to sales. Today, software solutions offer a variety of features, ranging from lead generation, email marketing, and data analytics.

Marketing automation software is designed to help individuals and companies with the variety of tasks within online marketing. A number of different software is available in the market, ranging from HubSpot, Marketo, and Eloqua, each with their unique features and qualities. However, it may be difficult to understand which system to choose. By understanding needs and what exactly the system has to offer, companies can determine which software best matches their requirements. [Read more…] about The Ins and Outs of Marketing Automation Software

Guest Post / Feb 14, 2012

4 Tips for Getting Users to Scroll Below the Fold on Your Page

Below the fold was a common term in the newspaper world as the most important news was put at the top of the page or above the fold. This is why newspapers developed the “continued” portion of many articles so they could “tease” a number of lead stories up front. Getting people to read beyond the fold meant giving them a reason to continue. The same is true of websites as you need to get people to scroll all the way through the page. Many people try to get past this by just putting tons of options up top, but you can effectively get people to look at a whole page if you are smart about it. [Read more…] about 4 Tips for Getting Users to Scroll Below the Fold on Your Page

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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